What is Copy writing?

Copywriting is one of the most essential elements of effective online marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.

So, whether you’re looking to sell something or to build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so that they’ll respond the way you want.

The #1 Secret to Writing Great Copy Is…


Using words that have been proven to work.

Don’t reinvent the wheel. Study and draw inspiration from great copy that works.

I’m not talking about copy that you personally think is great. It’s a mistake to judge advertising like regular people do – as entertainment. Madison Avenue has a great gig producing short entertainment pieces called commercials that often don’t sell much of anything.

I’m talking about drawing inspiration from advertising copy that has demonstrated its effectiveness by actually working as intended. Like a direct mail piece that has raked in millions and millions of dollars in sales.

Why Professional Copywriters Use Swipe Files

A copywriting “swipe file” is a collection of winning ads. Sales letters, space ads, headline collections, plus bits and pieces of copy that have been marketplace proven to make big money. A carefully collected swipe file is the essential starting point for most new copywriting campaigns.

It’s a bit like why lawyers begin with a basic form when drafting a new legal document, or why web designers start with a basic code structure. Start with something that has proven efficacy, and customize from there.

The problem with the swipe file approach is context. Many new and inexperienced writers (and often many pros) will miss the mark when trying to adapt past copy to a new situation.

Yep… the winning formula becomes a bust when inappropriately applied. What’s needed is a smarter approach that evaluates winning words within the exact context of your particular offer or content.


Can Copywriting Software Help?

Glyphius is a simple-to-use piece of Windows software that allows you to statistically calibrate your writing against a huge database of successful ad copy. In other words, the software is like a massive automated swipe file that lets you see the effect (good or bad) of using certain words in the specific context you are writing about.

There are plenty of other software packages out there for copywriting, but they are mostly scams. In fact, I was extremely leery of Glyphius when I first came across it.

Why the strong reservations? Well, mostly because copywriting software typically promises to “instantly generate” a killer sales letter for you. That’s just not true; no software can do that.

When I looked a bit closer though, Glyphius wasn’t making those types of bogus claims. The software is promoted as exactly what it is—a tool for optimizing copy. Your own brain is still a crucial element of the equation.

Why SEO Copywriting?
If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why SEO copywriting is being offered as a separate service and not as normal online copywriting service? A big reason is the rampant competition on the Internet.

There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies. So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.

How does SEO copywriting make the difference?
SEO copywriting not only involves writing great copy, it also involves writing your copy strategically. You need to use your tags correctly. You need to put the right keywords at the right places, and, even if some disagree, there is a keyword-to-text ratio that makes a crucial difference.

Then there are different tags to consider. With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases? How to optimally use your anchor text (text that comes between <"a"> and <"/a">)? Who to make use of the list tags for SEO copywriting purposes? How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?

SEO copy writing takes care of all these things. Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms. These include the title, description and keywords tags, headings and alt attribute of the image tag. But the most important aspect of search engine optimization is your web page copy. It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the search engine result pages.

Does SEO copywriting always get you high rankings?
SEO copywriting is not your ranking universal remedy because lots of factors are taken into consideration when the search engine algorithms evaluate your website. Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website. For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort. SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing. It is the beginning of the end.

Difference between copywriting and content writing:-I’m often asked what’s the difference between copywriting and content writing. So here’s my take on both the topics...
CopyWriting:-In the context of the Internet, copywriting (or copy writing) is mostly termed as online copywriting and that means copywriting for websites. Copywriting is a term derived from advertising. It basically means writing promotional literature whether it’s an advertisement, a sales copy, or a website’s home page prompting people to buy something.

As I mentioned, it’s promotional literature and it contains lots of action words such “do”, “buy”, “contact”, “earn”, “get well”, “hire us”, etc. Copywriting highlights the benefits of a product or a service in order to sell it. Copywriting is highly interactive; it directly talks to the reader and it involves lots of emotions (buying, most of the times, is an emotional action).

Content writing:-Content writing means writing to inform, educate or interact. Although you can write content to sell products and services, content writing doesn’t always involve promotional literature. Some pages on a website might be promotional, and some might exist just for the purpose of educating the visitors.

Blogging can be termed as content writing. You are constantly generating blog content to establish your authority and spread awareness regarding your subject. If you provide insurance, then, whereas the main page, and a few other pages may try to sell various insurance policies, there will be scores of pages that will be there to explain various insurance-related things to the visitors. Content writing generates such page.

Conclusion regarding copywriting and content writing:- Many people tend to mix copywriting and content writing, and I too don’t differentiate much on my website, but if you really dig deeper, copywriting is a speciality and not everybody can pursue this vocation. It requires special talent. You need to have a knack for marketing and advertising. Content can be written by anybody who can write well.

Why you need an SEO copywriter?
An SEO copywriter has the required experience to write and arrange content on your web pages in such a manner that it becomes very convenient for search engine crawlers to index and rank your web pages for the keywords that can generate you the maximum relevant traffic; after all if you want to compete on the Internet you do need lots of relevant traffic from as many search engines as possible.
An SEO copywriter can help your content talk properly to the search engines. It’s not that an SEO copywriter conjures up some magical content that attains you top spots on all major search engines. He or she knows how to convey the central message of your web page to the search engine algorithms so that your web page gets ranked, possibly higher, for the keywords and expression most appropriate to your web page.

How can and SEO copywriter help you generate relevant traffic?
Actually getting on the first page of the search engine results is no big deal; the big deal is getting there for the right keywords and expressions, getting ranked higher exactly for the words your visitors should be using in order to find your website on the search results pages. How does an SEO copywriter achieve that?

A well-trained SEO copywriter never stuffs your web pages with your keywords needlessly. An SEO copywriter is a highly versatile writer first and only then he or she is a copywriter. he or she knows how to use words without sounding "spammed". He or she knows what all tags should be used to highlight your main keywords. An SCO copywriter not only gives you compelling content for your human visitors, he or she also gives you compelling content for search engines. There has to be a balance. If your website content simply caters to the whims and fancies of search engine algorithms without taking into consideration the content need of your human visitors it doesn’t make any sense and all their traffic will generate very little business for you.

On the other hand if you are copywriter is a marvelous writer but has no experience writing for the search engines very little traffic will be generated and this too will result in very little business for you. The balance lies somewhere in the middle when both the aspects of SEO are met with. That is why, if you want to succeed on the Internet as a business you need an SEO copywriter, and not just a copywriter.
SEO tips for online copywriters
Here are a few SEO tips that an online copywriter can use to create search engine friendly content.
Create a powerful, compelling title
The title of your webpage or your blog post can draw lots of traffic from search engine result pages as well as from social bookmarking websites. Your title tells the search engine users exactly what to expect when they visit the link. Make it as compelling as possible. The title should represent the essence of your content. Make sure that your title does not mislead people into visiting your webpage; this may bring them once but when they realize that they have been misled they will make sure that they never visit your website again, at least consciously.
It makes a big difference if your title contains the search terms being used by the search engine users. This can be achieved by creating content for specific search terms. Of course this means extra work but this also means that your website or blog will get relevant traffic for all possible keyword combinations.

Make ample use of headings
Organise your content under various headings. Headings make it easier to scan your content with ease and speed. Headings also act as teasers; they keep your readers engaged and interested. Make your headings forceful and relevant. The best way of formulating strong headings is picking up the central point of the section and then expressing it in the headings.

Search engine crawlers pay special attention to what you put in your headings. Without obscuring the meaning try to use your keywords and key expressions in your headings. Also try to maintain a hierarchy of headings. For instance the main heading should be enclosed within <"h1"> tag and other subheadings should be enclosed within <"h2"> and <"h3"> tags. This tells the search engine crawlers what to take more seriously on the webpage or the blog post being crawled.

Create a well-defined top navigation

Your top navigation should link to all the important sections of your website or blog. Your top navigation is like the mini site map. Use all your important keywords in your top navigation as anchor text. For instance "online copywriting services" is far better than "our services". If you’re using images in your top navigation then put your keywords in the alt attributes of the img tags.

Organize main points using bulleted lists
Search engine crawlers also go through bulleted lists in search of the main points existing on a webpage or blog post. When you are organizing your main points using bulleted lists try to use your keywords and key expressions in those lists.

Interlink to your other web pages and blog posts
Whenever you get a chance always link to other pages and blog posts through your current webpage or blog post. This not only sends direct traffic to other pages, and sometimes less important pages, it also paves the way for the search engines to reach those pages easily through the pages that get more traffic. When you are linking to other pages make sure that you use the anchor text that correctly represents those pages. For instance if you are linking to a page that talks about your SEO services the anchor text that you should use while linking to that page should be "My SEO Services".

Keep your important points at the top
Search engine crawlers very often skip reading the entire pages or blog posts; sometimes they just analyze the first 250 to 300 words and decide what your webpage intends to convey. So, express your central idea as soon as possible. Use your main keyword in the first paragraph at least once and if possible highlight it.

Frankly the list of such SEO tips can go on and on but these are the main points that you should keep in your mind while creating content that should be good for human visitors as well as the search engines.

Golden Rules of Copywriting:-
Keep It Simple- Good copy uses simple words to make a great impact. The greatest things ever spoken were all made of simple words. Whatever you write, keep it simple. The last thing one expects of a sales promotion message is confusion. If you let your hair lose, unleash your wild stallions of creativity, and write something that can only be understood amidst the upper echelons of the intellectuals, you may create a literary masterpiece, but not a sales copy for which your client plans to pay you.

Cut To The Chase- Always keep in mind your audience constitutes of people who don’t have much time to read. If you have something to tell them, something that is useful to them, just say so and be done with it. It is somewhat similar to keeping simple, but what I mean here is, don’t prevaricate when you want to say something specific. Come to the point in the first sentence itself so that the reader can make out as soon as possible what lies ahead and decide accordingly whether he/she wants to read.

Study Your Market- You can write much better if you know for whom you are writing. It is like doing a research on the company before going to an interview for a job there. If you know there nuances and habits, you can tailor your message for maximum impact.

Indulge In Conversation- "Cutting to the chase," is not tantamount to being so drab and straightforward that your message looks more of a command and less of a request. Strike a conversational tone. Use words, tone, and phrases as if you are talking to the reader, and he/she is the only person you are talking to at that time.

A conversational message puts your reader at ease and prompts him/her to read further.
Make Your Message Customer-Centric- I mentioned above, "talk to the customer." Use as many "I’s, me’s and you’s" instead of "we and us." Avoid going on your own trip and talk on-and-on about the company or the service. Tell the reader how he/she benefits instead of what a great offer is being made to him/her.

A good copywriting will identify the features of a product or service and write about the benefits.
Be Perceptive
You should always be open to learning new concepts and changing the older ones. Sometimes, you need to understand your client’s business more than your client does.
To be able to write well for a product or service, you need to know it; may be not inside out, but you should have a fair idea about it. The more you know about what you are trying to promote, the better you can convey your message.

Sincerity Gives You Strength Sincerity gives you an inexplicable high. Your confidence level increases. Your creativity begins to flow like a feral stream of water. Always take up assignments that are in no way detrimental to the well-being of your audience. Never promote shams and rackets no matter how talented you are when it comes to fabricating grand messages.

Avoid Superlatives - You must have come across claims like, "Be a millionaire in a few weeks by using our marketing formula!" or "The greatest phenomenal product ever to hit the market!" and so on. These claims, as they are rampant on the Net, can easily put-off your readers even if you are telling the truth. Always make realistic claims because they sound closer to the real world.
contributed by, ABHISHEK the SEO Guru

Three Easy Steps SEO By Owner

You have two choices to consider when trying get your site ranked higher in search engines. You can hire a SEO is an expert in the field or if you have some time, you can do it yourself.

Research your Keywords

Ask yourself what keywords you think someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or services online.

After a quick brainstorming session write down all that you were able to come up with. Make sure to consider geographical phrases if they are important to your customers and don’t forget of alternative words that could be used (an example could be “new car Littleton”). Make sure to surf the websites of your competition to get more ideas until you can come up with a list in the neighborhood of 20 to 30.

Now you should take two keywords from your list that you feel potential customers will use most frequently. Take into consideration that popular keywords are also competitive keywords and harder to achieve higher ranking with. If your goal is to obtain a high ranking for the term “auto insurance”, the path to achieving it may be long. Try to make your keywords the ones that are most related to your business and not riddled with vagueness or extremely competitive. Make each phrase about two or three words in length like the previous example.

Now that we have your keywords we will move on to the next step.

Site Text

Your site text is made up of the wording that is on your web page. There is a phrase for search engines and it is content is king. Search engines love unique content and your keywords should be placed in key locations within the content so Google understands the relevance your site has to them. Also make sure that your copy reads well around them as it needs to make sense for your visitors who are most important.

Keywords can be placed in headings, at the top of pages, in bold or italics, used as link text other pages of your site and in your title tag.

Add additional content after you are finished tuning up your webpage. Give more detailed descriptions of the products and services you offer. Provide a frequently asked questions page and pages of articles that pertain to your products or services.

With your design you should keep in mind that search engines cannot read images nearly as well as text. Sites that are made up with excessive flash or pictures really impede how well they can read the content of your site.

Link Building

A common way of thinking about links is that every link from another site that leads to yours is a vote for the popularity of your site. Every quality link you receive can improve your search rankings.

The quality of your inbound links is more vital than the quantity. The preferred and more valuable link is from sites that are relevant to your niche and with authority (highly regarded in the niche). A quality directory with relevant categories is another example. Just a few quality links with authority can have more value for your site than hundreds of lesser quality. Think of it like you do your personal business network. Both can have a strong effect on the success or failure of your business.

Take time to consider all the other relevant websites in your niche such as organizations, industry affiliates and non-competing companies. Send them a email introducing yourself, your products and services and explain how your website could benefit their visitors. Then politely suggest that they create a link to your website from theirs.

Record the Results

Over time you should watch and record your search engine rankings by doing a Google search for your chosen keywords to see where you rank. You can also monitor where your visitors are coming from by watching your hosting reports. Do this for each significant page of your website.

Continue to add to your websites content and increase the links to your website over time. This needs to be an ongoing effort for as long as you want visitors to your website.

As you continue to record the results of your efforts you should see the traffic increase and with that your sales. Know where your visitors are coming from so you can continually monitor your marketing efforts successes. Only by measuring it do you know where and how to improve it.

Happy birthday Google

Now Google passed 9 yrs today and what a nine years it's been. From a startup to an entity paralleled only by Star Trek's Borg in information and influence. Let's take a brief look at how the past 9 years have gone shall we?
I had a friend of mine tell me in 1999, “Check out this site - google.com. You need it, it’s way faster than Yahoo! and you get results you are actually looking for.”
There are a lot of features in google like their email service through GMAIL, added documents and a calendar al a lot of features in google.
Google staretd his journey on 1996 not after 7 yrs Google is in the Top of searchengines list.

1996: Larry and Sergey begin work on the search Engine,
1998: Both guys Larry and Sergey raise investment and open Google’s first offices in California.
1999: Moves offices twice, first to Palo Alto, then to Googleplex, its current home in Mountain View, California. The beta label comes off in September of 1999.
2000: Partnership with Yahoo. Officially becomes the world’s largest search engine – it now has a lot of pages you can tell billlions-page index.
2001: Eric Schmidt joins Google. Then Google Images launched.
2002: Google News and Froogle launched.
2003: Google AdSense – a program that chooses advertising according to a web page’s content – is launched.
2004: Gmail is launched.
2005: Google Earth is launched.
2006: Google China, or Google.cn, is launched. Google purchases YouTube.com also in this year.
2007: Google open Gmail to everyone.

I wishes Google a happy ninth birthday
Thanks
Written by-- the SEO guru

Search Engine Submissions

The act of submitting specific URLs to popular search engines like Google, MSN and Yahoo! to ensure the web page get indexed is called search engine submissions. Search Engine Submission is often seen as a way to promote a web site. There are two basic reasons to submit a web site or web page to a search engine. The first reason is to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second is to have a web page or web site updated in the respective search engine.

How web sites are submitted
There are two basic methods still in use today that would allow search engine submissions. They can either submit one web page at a time. Or, they can submit their entire site at one time with a sitemap. However most of the times, with just submitting the home page, most search engines are able to crawl a site, provided that it is crawler friendly.

In order to get a good placement in various search engines, webmasters must optimize their web pages. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site, the number of web pages that link to a given web page etc. The Google search engine also uses a concept called page rank.

Google Sitemaps was introduced in June 2005 so web developers could publish lists of links from across their sites. The sitemap is used to make the search engine aware of the site and the pages on the site. At this moment XML sitemap support Google, Yahoo, Ask.com, MSN. The location of the Sitemap can also be specified using a robots.txt file to help search engines find the sitemaps

Web sites desire to be listed in popular search engines because that is how most people access web sites. People like to search for information on the web at what is known as a search engine. Sites that appear on the first page of a search are said to be in the top 10. Clicking on a hyperlink causes the found web page to appear in the searchers web browser.

What Exactly Is Involved In Search Engine Submission
Many people think search engine submission is the act of submitting your website’s URL, to the search engines so that they know your website exists, list you in their index and start sending traffic your way. At the most basic assumption is true but there are a number of flaws which reveal Search Engine Submission to be little more than a meaningless “hello” to the search engines. First, search engines mostly find websites by following hyperlinks from other sites .That’s why quality webpage content and quality links are extremely important in order to succeed online. The fact that a search engine knows you exist, doesn’t mean that it will simply “send” traffic your way. Search engines have millions and sometimes billions of sites indexed, so why would they think your site is so special that they would bypass all other sites to send traffic your way. Just as there are potentially billions of pages in the indexes of the search engines that matter there are sometimes millions of other pages with content similar to yours with whom you’ll be competing against for search engine traffic. So, even if you do submit your URL to the search engines it is still highly unlikely that they will start sending significant traffic your way.

Why SEO is Necessary

SEO-Search Engine Optimization is the new mantra of building money making successful online business.

Be it for serious business, or “just for fun” amateur, unless you follow SEO rules and tips, your site is likely to go unnoticed among the ever evolving competitive world of online startups.

The major part of online traffic comes through search engines like Google, Yahoo and MSN and referrals from other sites. Search Engine Optimization helps you to rank high on search engines, thereby increasing visibility to your potential clients/readers. It is unfortunate that many websites and start ups which have high quality exclusive content, go unnoticed among the crowd because they haven’t optimized their sites to search engines.

Search Engine Optimization is not rocket science, anybody who has a flair to run a blog can make a good SEO. You only need to know some basic HTML and good knowledge of how the search engines work. I’m assuming that anyone who can set up a blog can even be a good SEO and implement the tips discussed here on his blog to his benefit.

Link Building

Link Building Campaigns, the other half of the equation. The perfect mate to a perfectly optimized page is a well-structured link building campaign.

All search engines evaluate pages from a website for relevance of content. This, of course, is the basis for evaluating which sites rank higher for the targeted search term. In a perfect world for the search engines, the choice should be easy. However, what is a search to do if presented with the case of 5,000 perfectly optimized pages for the entered search term? Good question huh?

To gain popularity for your site, we use written content to produce articles. Now, we can either take your existing written content or we can create written content for you. Next, we submit this written content to article directories, blogs, directories and forums, touting the authority of your site for the targeted keyword. This generates inbound links, and therefore, popularity for your website in the search engines. Most importantly, this link generation creates buzz for your website and therefore you will begin to receive more traffic.

What is Link Building ?

The process of getting quality Web sites to link to your Web site,
in order to improve search engine rankings..
Link building techniques can include buying links, reciprocal linking,
or entering barter arrangements.

Why backlinks from other website is necessary ?

Each site in web needs inbound links to increase link popularity
to achieve higher search engine ranking and traffic. excellence of
link is measured by Google PageRank Higher is page rank the better is the inbound link.


Easy Steps To Getting thousands Of Backlinks To Your Website
Link Popularity as you know plays a leading role in ranking of your websites within the Search Engines. So, the basic idea is, the more links pointing to your website, the higher up the search engines will rank your website. More prominently though is getting those High PR websites linking back to yours.

The question which is digging in your mind… “How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?”And as webmasters, we cannot afford to waste time, especially when you have just started your e-business.

So with that being said, I’m going to reveal to you the ‘Back Door’ strategy I use for getting those High PR links to your website Absolutely FREE and have them begging you to come back. And the cool thing is this can be done following these 3 steps I’m about to mention so pay attention because if you do just this, you will not only get hundreds of backlinks to your website, you’ll also get hundreds, if not thousands of Targeted visitors to your website at the same time……all for FREE!

Are you ready?

Good, because I am.

Step # 1 First you must write an Article.

The first step is to write a related article about your Product or Service that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service. Now, you’re probably wondering why you have to write an article.

Well, it’s real simple actually because what do you get to put at the end of your article?

Your ‘Resource Box’ with your website information and most important of all… your URL pointing back to your website. So when someone chooses to publish your article in their newsletter or on their website, blog or article directory, they MUST add your ‘Resource Box’ with your website information and URL. I know some of you are saying… “I don’t know how to write an article” … well, you’re not alone.

Step # 2 Submit your article to Article Directories.

This is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and/or ezine publishers who are in constant need of fresh, quality information to feed their audiences hunger for information. There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your ‘Resource Box’ with your websites information and URL. It’s all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Backlinks you’ll get to your website.

And since Article Directories have recently adopted RSS(Real Simple Syndication) technology into the mix your articles will even get More mileage without you lifting a finger, creating even more Backlinks to your website.

More on RSS in a minute.

Are you starting to see the Power behind writing your own articles.

I hope so.

Step # 3 Create your own RSS Feed for your articles.

This last step is a very Powerful step as well.

What you need to do is set up your own RSS Feed for your articles.

Now, if you don’t know what RSS is here’s the basic definition…

RSS is by definition –an acronym for ‘Real Simple Syndication’ or ‘Rich Site Summary’, and the .XML extension is the format used for distributing your news headlines via the Web, which is known as ‘Syndication'.
‘Syndication’ is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, subscribers and/or readers who subscribed to your RSS Feed. The easiest way for you to do this is to set up your own Blog either through…Wordpress Or through…

Blogger

Wordpress is a little more advanced so I recommend if you don’t have a lot of experience with Blogs or installing scripts that you go set up a Blogger blog which will only take you less than 5 minutes to do.

I’m just giving you some options, that’s all.
Once you’ve set up your Blog the only thing left for you to do is add you articles.

TIP: Make sure you hyperlink your URL and use Anchor Text with your most targeted keywords. By doing this the Search Engine spiders will rank your website higher under that keyword term you specify in your Anchor Text.

After you’ve added your articles all you have to do now is submit your new RSS Feed to RSS Directories and RSS Search Engines.

Now I know I dumped alot of information on you within this article so just take it Step-By-Step because once you implement it properly it will benefit you for years to come with Backlinks to your website and FREE targeted traffic via the Search Engines, Website Owners and eZine Publishers.

What is Link Popularity?

Link Popularity means what is the existence and presence of your
website in internet or world wide web. it can be measured as how many
sites or web pages link to you. Link popularity is a measure of both the
quantity and quality of sites that link to your site.

What is PageRank?
Google PageRank can be termed as numeric tool from 1 to 10 to measure the importance of webpage. Google calculate the PageRank on the basis of quality of inbound links. Google PageRank is one of the factors for determining the search engine ranking of web page.

Search Engine’s algorithm is always changing to find artificial techniques to blow up link popularity to get higher search engine ranking. Natural link building strategies involve getting inbound links from all type of relevant sites ranging from PageRank 0-10.

Generally link buyer’s or link builder ask for a link from higher PageRank to get quick link popularity which is unnatural. If you have get 100 links and got 90 inbound links from PageRank 3-4 it will clearly indicate that some link buying has been done or some non ethical techniques has been used by a website to create inbound links.

Therefore you must get at least 25% inbound links from relevant webpage have PR zero to make your link building strategies more natural. In our opinion relevance of site giving inbound link is more important than PageRank. Getting inbound links from PageRank 0 is important factor of natural link building or link popularity strategies and must not be ignored.
contributed by, Abhishek SEO

WebSite Monitoring

SEO Guru Search Engine Marketing can help you with your website monitoring. Website monitoring from SE Point of View means how your website ranks in the search engines.
Website performance means to check the website’s performance on major search engines. Efforts are done to put your website on the top of major search engines enabling the visibility of your website to increase immensely.
The position of our website will come up and fall down in search engine ranking depending on certain keywords. When optimum promotion efforts are done, websites come on top of search engines. On the other hand websites fall in the search engine rankings when not properly promoted. Low rankings can also be caused by new websites added daily to the search engine index and also due to promotion efforts by competitor’s websites.
It’s very important to check search engine placement so that a keyword analysis can be done. The keywords on a website that are coming on the top of search engines determine the reports that are generated on the basis of the keywords.
Stat counters tools are used to check the traffic on a given website, where it’s coming from, and how many visitors are on the website. This produces a total analysis about the page load, unique visitors, and returning visitors. It also gives an analysis from where keyword traffic is coming from so that the daily traffic reports of unique visitors are made to check the crowds.
SEO GURU search engine marketing helps make website monitoring reports with the aid of stat counter tools which give the true and relevant picture of a website. These reports are sent to clients including visitor’s reports, number of page loads, unique visitors, returning visitors, reference of visitors, and website ranking on various search engines. SEO GURU search engine marketing’s thorough research analysis gives a complete presentation on how the traffic on websites can be increased through certain keywords. It goes through how to position a website on various search engines and efforts to improve performance of a website’s traffic. It also incorporates how to generate more business and yield cost effective results.

Content Management

As an online business owner you may have a professionally designed website on the internet and may even get traffic directed to your site. However the user has a limited amount of time on his hand and will not waste it in unnecessarily surfing a site if it is of no use to him or her. The content therefore takes precedence over all other aspects. As long as the content offered by the website is relevant to a user the person is bound to come back to the site over and over again. This would also translate in the user recommending this site to others thereby enhancing the site visit by users which results in increased sales conversion for the business. Comet search engine marketing firm realizes the importance of content and has a dedicated content team who are experienced professionals who create content that works for the user and earns business for the client.

Content is king as we all know and in this day and age content is important. But what is more important is getting it to the right place at the right time and in front of the right person as well. CMS (content management systems) are the backbone of the dynamic website of today. If you are in any way not satisfied with your content then come to us at Comet.

Personalization is what our content management systems offer for your site. With a good content management system you can serve up anything at the right time to a prospective buyer. A content management system comes in all sizes, shapes and colors. I prefer sky blue but that’s for another article. You have to know what you want. Of course, in order to ascertain whether or not an off the shelf system is going to work for you or not is for you to decide. You also have to decide whether or not you need to build one from scratch.

Building a content management system from scratch is not a task to be taken lightly and when you are choosing which “contractor” to use you had better choose wisely lest you be left with a house without a roof during a storm. The improper content management system can wreck havoc to your site.

Robust PHP based content management systems are what we tout. They can handle anything and are quite flexible. PHP is the best coding system for this as it is flexible and everyone under the sun knows it now, so finding workable solutions around programming obstacles has become a synch. What is more no technical qualification is needed to operate the content management system.

Give us a call and let’s get your content managed properly. Add a new search feature, put up job listings in your site, and add articles, news and press releases. Update a picture in your site that looks simply outdated. You'll no longer have to put up with such outdated stuff. Let’s make sure that the customer gets the information he or she needs at the perfect time to make a sale!

Blog Writer For Hire?
Blogging involves confidentiality because most individuals and companies prefer that I don’t reveal that I’m writing their blogs and the reason is understandable. Even if you hire me as your blog writer you’ll prefer I don’t declare your name on my website unless your blog is of general nature and it doesn’t matter who is writing for it.

If you hire me as your Blog Writer I’ll take care that:

• Blog post titles are search engine friendly
• Proper, keywords-enriched headings are used
• Keywords are used as anchor text
• The blog posts are delivered in HTML format
• The blog posts are thoroughly proofread
• They are of the word-length you desire

OK, why do you have to hire a freelance blog writer?

The use of blogging as your PR, marketing and branding tool is unavoidable. You can decide not to have a blog and that is fine, but just do some research and see how your competitors are leaping ahead of you by leveraging the power of their blogs. This is not to scare you; this is the reality.

So once you have started a blog for your company or organization, you have to post regularly. Regularity is the key: it doesn’t matter if you post your blog every hour, once a day, or a couple of times a week. You continuously have to generate new content, you have to keep the buzz alive.

For this you can either hire a full time blog writer or you can hire a freelance bog writer. It depends on what suits you and both have their advantages and disadvantages. Since I’m a freelance blog writer I’ll list here a few advantages of hiring a freelance blog writer:

• You don’t have to pay me as if you have a full time employee
• Since I need to keep myself competitive to get new assignments my growth doesn’t stop as soon as you hire me
• I’m always finding/learning new ways of writing better
• My main concern is your blog posts should cater both to your human readers and the search engines
• I write posts that incite response from your readers
• I have writers that are comfortable with numerous topics
• I can even help you install and configure your blogging software like WordPress, Expression Engine, MovableType. TypePad etc

contributed by, ABHISHEK SEO

Web Analytics

Web Analytics are the proverbial heartbeat of your website. Utilizing data, you can determine the circulation of the website, both internally and externally. The goal of any well run business should be to operate as efficiently as possible. With a great

Web Analytics package in place, you can do just that! We install many applications onto your website’s platform to gather data about the site. From that data we can find out how many people visit the site a day, how many return visitors your site attracts, how many of those visitors followed the projected pathway of pages and how many actually made a purchase.

This data also allows us to study the successfulness of your content over time.

For example, if we look at the data and discover that purchases are down even though a visitor takes a particular pathway, we can then tweak those pages to perform better.

If we find that your site has an 89% percent bailout rate on the homepage and it just so happens that this page utilizes a flash intro, its easy to deduce that the intro has to be shortened or eliminated.

These analytical measurements allow you to cut-the-fat and to hone in what generates a positive response from your visitors. Imagine if every visitor filled out a survey when they left your site. Well, we achieve the same results without anyone even knowing they participated.

contributed by, ABHISHEK SEO

What is Pay Per Click?

What is Pay Per Click?
As the term itself suggests, for every click a payment is made based on the bid amount that your site has put on a particular keyword. At SEM we implement pay per click campaigns to make your site visible at the top of sponsored listings on major search engines like Yahoo, Google, Miva and MSN. If you have a brand new site and want to tell visitors about it, pay per click is the best way for you to do it.

Ideally pay per click means advertising about particular goods and services in the internet through using the most relevant and appropriate keywords. Pay per click also allows you to try new terms before you build a natural compaign for them. Rankings for pay per click are always up for grabs if you are willing to spend more. The more you earn the more you get is the success mantra of pay per click campaigns.

At Comet, we constantly keep studying a site to find out how the site is faring in the sponsored listings. In the case that we find that a particular keyword is not doing good for you, we replace it with another appropriate keyword. All fields have competition and a great deal of your competition may be really stiff so we always keep ourselves updated about the latest trends to keep your site one step ahead of your competitors.

Keywords are the corner stone for the success of a pay per click campaign. At Comet SEM we perform proper keyword research to determine the best and the most relevant keywords to describe your product. A properly organized Pay Per Click campaign is the idea vehicle to bring targeted visitors to your site in a short time.

We make sure to use the most appropriate keywords for advertising about your products and goods. Yes there is always a chance that visitors just click on your site displayed just because your site happens to be listed at the top. This is inevitable and something you will have to accept if you want to leverage this type of advertising campaign to make your site convert.

Is Your PPC Campaign Getting Worse
Are you unhappy with PPC Campaign there are no of factors which like cost per click is very high and conversion of visitor to client is very low then you need special attention and need different strategies to implement.

Keyword and visitor have very good interrelation getting relevant keyword and spicy content acquire helps you redeem visitor to clients. The page you are targeting for keywords in ppc advertisement that is your landing page should have visitor specific content .content play a major role if you have very good content then it help your business to get more clients through ppc campaign. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices.

Follow this simple two strategies implement it in your ppc campaign.

1. Optimize Your Landing Pages For Your Visitors
Redesign your site if it is not good looking with spicy content which user like most. Obey simple search engine guidelines offered by google, yahoo, msn. Hire ppc service specialist and made changes and help him in getting good keyword analysis report target those keyword for advertisement which have very good daily predicted traffic or searches and cost per click is affordable .

PPC service cost you money as soon as a visitors clicks on your ppc advertisement. It makes no sense to enroll in ppc campaign if your site is heavy enough to open in any browser or your site have broken links you should review your website analysis report on weekly basis and try to look forward for further decision making about your site.

If you want conversions, your landing page must have a clearly defined goal. It must guide the visitor and it must contain a clear call to action. Your website visitors must be able to see within seconds what’s in for them when they visit your website.

2. Landing page optimization must do activity
Before ppc campaign as a analyst sees and analyzes what visitor is looking for in your site and implement all those stuff which makes visitor happy. Google uses the Quality Score to determine the position and the cost of an advertisement.

It often helps to optimize the landing page for the keywords with the highest click through rate (CTR). A web page that can get high rankings in the organic search results will also get a high Quality Score for that keyword. Google’s Quality Score also includes other factors. Actually, Google uses four different Quality Scores to determine when and how ads are displayed. Using tightly themed ad groups with related landing pages is the first step to get better results with Google AdWords.

contributed by, Abhishek SEO

Search Engine Marketing by SEO Guru

Search Engine Marketing and Search Engine Optimization efficiently increases your website's visibility on the Internet. Our search engine marketing firm believes that everybody's business is our business. At Comet, we use innovative "White Hat" search engine marketing techniques to drive an immense amount of traffic to your site. The secret to search engine optimization is timing. Our Search Engine Marketing firm, simply knows what to optimize, when to optimize it, and how to optimize the things necessary to achieve high search engine rankings for our customers.
Now you say: "Great, but what do you actually do?" Good question. Let us start off by saying: Search engine optimization involves many individual parts. First, there is the basic business of showing up in the middle of the page when someone searches for something and that is called: 'Natural Search Engine Optimization'.
contributed by, ABHISHEK MISHRA

Understanding SEO Introduction

Search engine optimization (SEO) is not about technology, it is about marketing. SEO also known as SEP (Search engine positioning) is basically a plan implemented to increase a sites visibility. It mainly involves selecting keywords that will generate the targeted traffic, researching search engine policies and guidelines, and most importantly understanding the customer. There is a wide range of companies that offer SEO services, each employing strategies that may be significantly different from one another and hence producing varying results. Understanding these different strategies is the most important factor in choosing your SEO company.

Need for Optimization
It is critical for every company to take into consideration how well its Web site will rank in the most important search engines and directories. There are various but deliberate measures that a company must undertake in order to maximize their web site’s potential for success in search engines and directories. These measures, which produce concrete results, comprise the very heart of search engine optimization. Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy.

Classification of Search Engines
One of the first things to understand when approaching Web site optimization in a strategic manner is the difference between search engines and directories.

Crawler based search engines are entities that rely on automated software agents called spiders. These spiders grab information like page titles, meta data, and textual content to be included in the search engines index or database. Search engines determine relevancy by applying a set of rules known as algorithm. The algorithm determines whether to include a specific page in the results based on the items captured by the spider. Google is an example of this type of search engine.
The other types of search engines are those that have a directory component. The main distinguishing factor between the directory and a search engine is the human element. Directories are organized by human editors who actually visit the submitted website. They play a large role in the categorization of the web site and the wording of the titles and descriptions that will be the basis by which searchers will find the web site. Look Smart is an example of human powered directory.Search engines like Yahoo and MSN, present both crawler based and human powered results. These are known as hybrid search engines.

How does SEO work?
While the algorithm of each engine may be different, they all look for the similar things:

• Location of Keywords:
Search engines first check title tags, headlines, and the first two paragraphs for keyword matches. Keywords are the cornerstone of every SEO campaign.

• Frequency of Keywords:
The search engine checks how often a word appears on a page. The more frequently the word appears the more relevant is the site.

• Link popularity:
Increase in the relevant, external, qualified inbound links to other websites.
An SEO campaign can be broken down into 7 basic functions as shown in the table below:

* Keyword Identification
The right keywords have to be identified first. These are words related to the site and ‘USED’ by surfers while finding your service or product.

* Competition Analysis
Here the websites ranking high for the keywords selected are reviewed for their link structure optimization method and incoming links.

* Page optimization
In this stage the website is thoroughly optimized with meta tags, body text, internal links.

* Link building
Qualified incoming links are generated in this step.

* Submissions
The web pages are systematically submitted to various search engines and directories.

* Analysis & Tweaking
The results are observed over a period of time depending on the rankings and traffic trends the website is tweaked up.

* Reporting
Throughout the course of the optimization, web stats have to be observed and tactics have to be changed based on the traffic trends.

Facts about SEO :

• Web site optimization always involves aiming at a moving target and therefore must be an ongoing process rather than a finite project.

• Merely submitting the website is a small part of the larger process of Web site optimization. Website optimization consists of site design and layout, scientific research, determination of the best keyword phrases, monitoring rankings, algorithmic and industry changes and much more.

• Website optimization professional services firm must do website optimization.

contributed by, ABHISHEK SEO

On-Page Optimization Factors

On-page optimization is definitely one of the key methods if a website owner
would like to perk up the results for his or her website’s search ability.
Conversely, on-page SEO often involves technical skills. Why? Not a lot of
people are HTML expert. This is often what needs to be tweaked to do an
excellent job in optimizing web pages.
On-Page factors are related directly to the content and structure of the website.
This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes (aka cruft) produced by Web page authoring tools and restructuring the site to produce better linked and focussed page content.
Many search engines now discount the weight given to on-page factors because they give too much scope for abuse by SEO experts. In theory the visible parts of a web-page are less prone to manipulation as they have to make sense to readers. However doorway pages with redirections and clever use of style sheets enable different content to be served to search engines and end users.

Each page should target between two and four keywords directly related to the contents. If you feel the need for more keywords then consider splitting your content into separate pages. The Uniform Resource Locator (URL) should contain keywords, separated by hyphens without
being too long, around 128 characters is probably a sensible upper limit for the entire URL. The Title tag should contain the keywords with no stop words but arranged to make sense.

This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords. Search-engines will only
index a limited amount of text in HTML tags and using too many keywords will dilute the focus. Don't spam any of these tags, this won't be effective and could result in a penalty.

Many website designers spend a lot of time creating Keyword and Description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! to provide a short description of the site in the Search Engine Results Pages, they are not used for ranking pages.

Personally I don't bother with them as they bulk out pages for little real benefit. Both Google,
Yahoo! and MSN Search will use the text they find on the page as a description so make sure your first header and sentence describe the contents. However some search engine watchers say that the new Microsoft search engine, currently in beta tests, puts some weight on meta-tags.
There is also evidence to suggest that search engines give more prominence earlier in the page and some engines will only index a limited amount of body text so making the first paragraph punchy is a good idea.

Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyperlink.
However ALT tags are useful for non-graphical browsing and should be employed correctly.

Description Of Image

Comments are not indexed. Use bold/strong/italic attributes where appropriate. Write natural copy aimed at the end user and not search engines. Don't worry too much about keyword density for the contents but take the opportunity to include keywords combined in different phrases and orders and create anchor text to related internal pages. Keep the number of links to fewer than 50, and probably less and don't repeat identical outbound-links. Theme related pages should be at the same level in the site hierarchy and be linked through the site's menu structure and site map. At least one page at the same level should link back to the home page so that search engines that have traversed a deep-link can index the rest of the website.

For any other document format, e.g. PowerPoint, Adobe PDF etc make sure you at least have a descriptive document title. Try to avoid formats that search engines find hard to understand, even where a search engine can index a format it will carry less information than plain old HTML. Avoid using images to replace text, except occasionally in hyperlinks. Avoid formats such as flash, shockwave and sitemaps where there is no alternative text. Avoid HTML Frames which some search engines find hard to navigate, use Style Sheets (CSS) instead.
Style Sheets should also be used to reduce the amount of formatting within documents. Keep pages to less than 100 kilobytes and preferably not much more than a screen full of text. Where Javascript or Flash menus are used include plain-text links at the bottom of the page. These will ensure all search engines index the rest of your website.

Other factors directly under the control of the website is the amount of content. Large websites generally rank better than small websites for a number of reason. Search engines also like fresh content and will spider this more frequently. A regularly updated news page, even a blog, can provide deep links to the rest of the website.
contributed by, ABHISHEK SEO