What is Stumble Upon?

Comprehensive guide to Stumbleupon:
Stumble Upon your new gateway to get instant traffic to your site.


What is Stumble Upon?
Stumble Upon is a social networking website which allows its members a new way to experience the web. Instead of searching for spicy news or any item on search engines like Bing , Google, Stumble Upon users only have to tag specific personal or professional interests and then ‘channel surf’ the web by simply clicking on a button on Stumble Upon tool bar.

Upon doing so, they will be randomly directed to specific websites which adhere to their lists of interests. Users can then choose to tag the webpage they are on or give it a ‘thumbs up‘ or ‘thumbs down‘ to indicate if they want to see it again.

Users can also use the Stumble Upon toolbar as a form of social bookmarking. By surfing the web and tagging or submitting specific websites, each user can keep track of which websites they like and share it with others.

Why you opt this fantastic service from Stumble Upon?
Stumble Upon is known for its ability to generate massive amounts of traffic to a specific webpage or website that’s been stumbled. If you just wrote a great article or created a website which offered creative and useful content, you’ll want as many eyeballs on it as possible.

Once your website gets stumbled, it’ll usually start to immediately receive visitors from all over the world.

This allows you:
1. Get massive click by targeted visitors which generate rapid exposure for a specific website, brand or concept.

2. Establish a reader base for your blog very quickly.

3. Get instant backlinks from StumbleUpon visitors with websites.

What type of visitors can I get from StumbleUpon?
StumbleUpon is far better then search engine, which offers very targeted traffic that matches keyword searches with the content on your blog. On the other hand, the very nature of Stumble Upon invites open exploration of various websites which are loosely tagged by other users and hence may produce weak targeted traffic with specific characteristics.

How can I ensure repeat visits to my website?
The nature of channel surfing is to assess with one quick look and conclude if the channel is significantly appealing. Similarly, Stumble Upon visitors are people who will evaluate your website instantly and decide to either continue navigating or stumble ahead to the next site.

Stumble Upon users are generally attracted to interesting news, good site design and unique content/concepts. Making sure that these elements are all present can ensure that you receive a thumbs up as well as repeat visits to your website.
Some points you need to consider to improve the rate of repeat visits from Stumble Upon visitors.

§ Content: Your website should be full of unique content that cannot be digested in one single visit.

§ Ad Saturation: Your website should not have too the hub of advertisements, which makes it look amateurish.

§ Site Design: Your website should be visually appealing, with an attractive site design.

§ Exclusive on-site Materials: Your website should offer tools or in depth material which can only be accessed from your website.

§ Feed/Newsletter Subscription: Your website must significantly ask visitors to subscribe to your blog feed or newsletter for updates.

§ Branding. Your website should have unforgettable branding or an easy to remember URL.

Contributed by, Abhishek SEO

what's SEO

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

What is SEO?

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

Why does my company/organization/website need SEO?

Search Market ShareThe majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
contributed by, ABHISHEK SEO

E-mail Marketing

E-mail Marketing

In this day and age, Email Marketing remains one of the most effective ways to advertise on the Internet! However, as the usage of this method is expanding, it is becoming increasingly difficult to launch a successful email campaign. Today there are many regulations that form various boundaries on this form of marketing. In addition, there is lot of competition that may minimize your exposure.

Many businesses are finding it more difficult to keep up with the trends and want to turn a Professional Email Marketing Company for results. If you are among these people, you have come to the right place. Opal Info tech offers everything you need to optimize your email marketing campaigns. We focus on your business and find out prospective buyers or associates for your product & services from the net. We can customize our services to suit your goals and budget.

Direct E-mail Marketing is the fastest option for sales. Email is so versatile and relatively simple to organize, as long as your data base is in good shape. A typical email campaign will deliver responses within 48 hours. This is the fastest media to generate new business avenues & push the sale. Our research team has concluded that there are certain times, days, headings that attract a better response than others. Opal Info tech offers E-mail services for product promotion, finding out new dealers, channel partners, agents, newsletters & new product introductions. We do not handle spam mails, we only do one-to-one mail based on our created data for given product range or data base given by the client.

Email Marketing is probably one of the effective way to attract new customers by keeping touch with existing ones and minimizing operating cost. Our E-mail Marketing campaign includes features like creating relevant data base for your target market by internet search, writing effective mail message to increase response rate & sending mails at one-to-one bases not in bulk mail style. We provide you complete data base of the companies to whom we mail and also handle E-mail marketing campaign at a specific time or specific time interval, and have a better control over your email marketing campaign strategies. Opal Info tech is dedicated to excellence in E-mail marketing.

Google Algorithm

Google Algorithm


Before going into the depth of Google architecture first get a dip into some other parlance of Google Architecture . Google, is a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages is available at http://google.stanford.edu.
Google is a large-scale search engine which addresses many of the problems of existing systems. It makes especially heavy use of the additional structure present in hypertext to provide much higher quality search results. It is called, Google, because it is a common spelling of Google, or 10 to the power100 and fits well with our goal of building very large-scale search engines.
The Google search engine has two important features that help it produce high precision results. First, it makes use of the link structure of the Web to calculate a quality ranking for each web page. This ranking is called Page Rank and Second, Google utilizes link to improve search.
The text of links is treated in a special way in Google. Most search engines associate the text of a link with the page that the link is on. In addition, Google associate it with the page the link points to. This has several advantages. First, anchors often provide more accurate descriptions of web pages than the pages themselves. Second, anchors may exist for documents which cannot be indexed by a text-based search engine, such as images, programs, and databases. This makes it possible to return web pages which have not actually been crawled. Note that pages that have not been crawled can cause problems, since they are never checked for validity before being returned to the user. In this case, the search engine can even return a page that never actually existed, but had hyperlinks pointing to it. However, it is possible to sort the results, so that this particular problem rarely happens.
This idea of propagating anchor text to the page it refers to was implemented in the World Wide Web Worm especially because it helps search non-text information, and expands the search coverage with fewer downloaded documents. Google use anchor propagation mostly because anchor text can help provide better quality results. Using anchor text efficiently is technically difficult because of the large amounts of data which must be processed. The current crawl of Google have 24 million pages, in which 259 million anchors which have indexed.
In Google, the web crawling (downloading of web pages) is done by several distributed crawlers. There is a URLserver that sends lists of URLs to be fetched to the crawlers. The web pages that are fetched are then sent to the store server. The store server then compresses and stores the web pages into a repository. Every web page has an associated ID number called a docID which is assigned whenever a new URL is parsed out of a web page. The indexing function is performed by the indexer and the sorter. The indexer performs a number of functions. It reads the repository, uncompressed the documents, and parses them. Each document is converted into a set of word occurrences called hits. The hits record the word, position in document, an approximation of font size, and capitalization. The indexer distributes these hits into a set of "barrels", creating a partially sorted forward index. The indexer performs another important function. It parses out all the links in every web page and stores important information about them in an anchors file. This file contains enough information to determine where each link points from and to, and the text of the link.
The URL resolver reads the anchors file and converts relative URLs into absolute URLs and in turn into docIDs. It puts the anchor text into the forward index, associated with the docID that the anchor points to. It also generates a database of links which are pairs of docIDs. The links database is used to compute Page Ranks for all the documents.
The sorter takes the barrels, which are sorted by docID, and resorts them by wordID to generate the inverted index. This is done in place so that little temporary space is needed for this operation. The sorter also produces a list of wordID and offsets into the inverted index. A program called DumpLexicon takes this list together with the lexicon produced by the indexer and generates a new lexicon to be used by the searcher. The searcher is run by a web server and uses the lexicon built by Dump Lexicon together with the inverted index and the Page Ranks to answer queries.

Google Hilltop Algorithm

Its all about in measuring the quality of any particular web page. The name given to those quality pages referred as ‘Expert Documents', Hilltop was totally tuned for result accuracy.

The Hilltop algorithm was divided into two phases:

(a) Expert Look up

(b) Target Ranking

First phase defined an expert page as a page that is about a certain topic and has links to many non-affiliated pages on that topic. Two pages are non-affiliated conceptually if they are authored by authors from non-affiliated organizations. In a pre-processing step, a subset of the pages crawled by a search engine are identified as experts. In Given an input query, a lookup is done on the expert-index to find and rank matching expert pages. This phase computes the best expert pages on the query topic as well as associated match information.

Second Phase defined the rankings depend on the authority pages. A page is an authority on the query topic if and only if some of the best experts on the query topic point to it. By combining relevant out-links from many experts on the query topic hilltop algorithm can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers.

The complete processing of Hilltop done the in the beneath manner:
The hilltop algorithm first computed a list of experts most relevant on the query topic, and then identified the targets through relevant links from these experts. The targets were ranked by the number, quality and relevance of non-affiliated experts that point to them.

Thus, the score of the target page reflected the collective opinion of the best independent experts on the query topic.

+ ve points :

1 In computing the authority of a target page, only good and independent parents (experts) are taken into account instead of all parents.

2 Combine content analysis and link analysis together.

- ve points:

1 A target page will inherit the same score from its expert parent either the title or the anchor text of the parent page contains the query term. However, the influence of the anchor text should be stronger than the title, supposing the link is far away from the title. So I think the inherited score should weighted by the distance between the out-link to the target page and its qualified key phrases.

2 When calculating the score of a target page, only contents of its expert parents are taken into account, its own content is ignored.

3 Exact matching of query terms will exclude some good results, in case none of its parents' key phrases contain the query.

4 The rule to detect host affiliation is not enough to locate all affiliated hosts(link Spam). And, it doesn't work for identifying textual spam.

5 The first experiment is not enough to show the recall performance of a ranking algorithm.

contributed by, ABHISHEK SEO

Viral Marketing

Viral Marketing


Viral marketing is one of the best marketing tool. It is merely a term to describe the modern way that a message gets passed along from person to person.

" Great messages get transmitted like viruses. "

The key to viral marketing is to create compelling, original, and fresh ideas, worthy of being passed along. Any marketing technique that induces the viewer or listener to pass along the messages to others can be considered viral marketing. “E-mail to a friend” and “send to a friend” features on websites have been used effectively for quite some time now. Currently the 2 hottest forms of viral marketing are blogging and pod casting. Viral marketing is so effective because it:

* Is relatively low cost
* Inspires trust and confidence because people view the fact that someone they know is passing along the message as a recommendation or a referral
* Creates a buzz in the industry
* Increases the number of people that see or hear your message exponentially

Abhishek SEO has technical skills and creativity to produce viral marketing campaigns for your company that can attract large numbers of visitors to your website and as a result stimulate leads and sales Marketing

Why outsource for Viral SEO Services to Abhishek SEO ?


* Online web management and project tracking tools.
* Premium quality service complemented with remarkably competitive and affordable pricing; tremendously cost-effective when compared to international market standards.
* genuine communication facilities and full-time ease of access that help you to be in constant touch with us.
* Strict confidentiality of client information and ability to maintain firm data security in every project.
* Personalized web development solutions to businesses of all sizes.
* Wide portfolio of satisfied customers.
* Primary policy of complete customer focus.
* Maximum reimbursement for your investment.
* Flexible approach to meet our client's needs. Abhishek SEO offer customized web solutions, as per client specification.

Our Approach

- Product Analysis
- Market Research & Analysis
- Development of Business Viral
- Distribution of viral
-Performance Monitoring

SEO Client Case Study

SEO Client Case Study


" Do you know that most of the websites are not able to climb up the search engine ladder as they lack a very important thing i.e. content?"

Writing for the web is completely different than writing for print or writing an article. It is significant that you plan and structure content carefully so search engines will find and list the Pages in your web site appropriately and as highly as possible. The development of content should be in such manner so that it attracts visitors first then spiders. Because the benefit of optimizing web copy for search engine optimization is that your visitors will quickly find the information they want.
Guru Tips for Content writing:
Step1: Keywords are the holy grail of web copy writing. Pick the right keywords for every page of your site, write your copy around them, and you're nearly guaranteed great search engine placement. But how do you identify those perfect keywords? Research keywords for each section or each group of your website . Each page should have unique set of keywords.
Step2: Increase prominence i.e. Make your keywords first and most important, in your first headline or first sentence.
Step3: Increase proximity i.e. tries to use the inverted pyramid style, the earlier the keywords appear on the page, the higher the page will rank.
Step4: Use headings and subheadings liberally, the rank higher than plain copy. Also from user perspective it is easier to read and understand such formats.
Step5: Use meaningful names for your links, search engine don't like “Click here..” .
Step6: Write for your readers instead for search engines. Only content have a power to increase your website's session rates.
Step7: Take help from your customers, ask your customer or returning visitors for more suggestions to improve quality of your content and to increase target area by focusing on more keywords .
Step8: Get it wrong – Don't forget to include common misspellings of important keywords. Include common misspellings of your company name and products, along with acronyms or abbreviations for technologies and other technical terms when you're completing your list.
In case you want us to ensure that your site starts getting positioned in the various search engines, let us know and we would be eager to help you with our team of professionally qualified SEO writers. Just drop in a mail and ask us for a free quote. We know what the search engines want!!

e-mail Marketing

What's e-mail Marketing?

In this day and age, Email Marketing remains one of the most effective ways to advertise on the Internet! However, as the usage of this method is expanding, it is becoming increasingly difficult to launch a successful email campaign. Today there are many regulations that form various boundaries on this form of marketing. In addition, there is lot of competition that may minimize your exposure.

Many businesses are finding it more difficult to keep up with the trends and want to turn a professional Email Marketing Company for results. If you are among these people, you have come to the right place. Opal Infotech offers everything you need to optimize your email marketing campaigns. We focus on your business and find out prospective buyers or associates for your product & services from the net. We can customize our services to suit your goals and budget.

Direct E-mail Marketing is the fastest option for sales. Email is so versatile and relatively simple to organize, as long as your data base is in good shape. A typical email campaign will deliver responses within 48 hours. This is the fastest media to generate new business avenues & push the sale. Our research team has concluded that there are certain times, days, headings that attract a better response than others. Opal Infotech offers E-mail services for product promotion, finding out new dealers, channel partners, agents, newsletters & new product introductions. We do not handle spam mails, we only do one-to-one mail based on our created data for given product range or data base given by the client Ok
Email Marketing is probably one of the effective way to attract new customers by keeping touch with existing ones and minimizing operating cost. Our E-mail Marketing campaign includes features like creating relevant data base for your target market by internet search, writing effective mail message to increase response rate & sending mails at one-to-one bases not in bulk mail style. We provide you complete data base of the companies to whom we mail and also handle E-mail marketing campaign at a specific time or specific time interval, and have a better control over your email marketing campaign strategies.
contributed by, ABHISHEK SEO

PPC { Pay Per Click }

* What Is Pay Per Click?
Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.

* What are the Benefits of PPC?
PPC has a number of advantages to businesses of all sizes. Here are just a few:

Small initial investment. The search engines don’t charge a fee to place or run your ad. You only pay for the users that click on the ad.

Budget size is up to you. Depending on how much you want to invest and what kind of sales or leads you want to generate, you can set your budget as large or small as you like.

Realistic for all businesses, regardless of size. PPC can create a level playing field for small businesses, especially if you are smart about picking the right keywords. Your ad might be right above or below a large business or national chain, depending on how much you bid for keywords or phrases and the kind of words you target.


Immediate results. Research, set up and implementation of pay-per-click campaigns can happen in just a few days time, as opposed to natural rankings which can take weeks or months to gain a ranking. With PPC, you can start seeing results – and generating sales – the day your ad goes up.

Real-time trackability. “Trackability” is our favorite word around here despite the fact that it’s not a real word. We track the effectiveness of various keywords and phrases, which ads generate the most traffic, conversion rates, and much more. And unlike a printed piece or mailer, there’s no lag time to know if your ad is working. Plus, we can make changes on the fly.

Gain a national audience. What’s the best way to reach someone in Provo, Utah? Put an add on Google or Yahoo!. Chances are, your potential customers are on one of these two search engines. Along with their network partners, they each claim to reach over 80% of Internet users.

Focus on a targeted audience. Maybe you don’t want to reach someone in Provo, Utah. Maybe you have a local customer base and want to stay within 50 or 100 miles of your business. If so, then we have the ability to target users in the exact area you designate. Another way to target your audience is by the specific keywords and phrases you choose. In essence, you are pre-qualifying your customers before they ever land on your site.

Brand your name. Sometimes you just want to get your name out there. What better way to do that then a top placement on Google or Yahoo?


*AdWords ROI:

*Google Adwords:

Here's an example of how AdWords ads can pay for themselves and eventually lead to increasing returns. You invest Rs. 5000/- in AdWords ads and you pay Rs. 25/- per visitor or click to Google. Because you only pay for ad clicks, you are assured of receiving at least 200 clicks. If 10% of these clicks result in sales, you will make 20 sales and get 20 new clients. If the average sale amount is Rs. 10,000, your initial investment of Rs. 5000/- will generate initial sales of Rs. 2 lacs in just ONE Month. In these cases, you can advertise on a larger scale and reinvest the profits into your AdWords budget, which can increase potential profits even more.

So, a basic investment of Rs. 5000/- has a potential to generate sales of Rs. 2 lacs!

* AdWords Targeting:

With traditional advertising and most forms of online advertising, ads are simply broadcasted to a wide range of audiences. Google AdWords ads, however, are targeted to people's specific interests.

When a user enters a search query on Google, they'll see the natural search results for that query, along with AdWords ads that are highly targeted to the search topic. Thus, AdWords ads are as relevant and useful as Google's search results. Your ads will reach users at the precise moment when they're looking for your product or service.

You can see detailed report directly on Google's website of your account, your marketing investment, how many clicks you got every day.