21 December 2009

Top effective 7 Social Marketing Resources

Top Effective 7 Social Marketing Resources


1. Google Friend Connect




2
. Facebook



3. MySpace




4. hi5




5. LinkedIn




6. Tagged



7. Ning



Blog Applications & Sites


1. Yahoo! Shortcuts




2. Blogger


3. WordPress


4. Kindle Publishing

5. TypePad




6
. Wordpress for iPhone



7. Technorati



Bookmarking Applications & Sites


1. Digg


2. Stumbleupon


3. AddThis!


4. bit.ly



5. Delicious



6. diigo



7. Jumptags

contributed by, ABHISHEK SEO

Google Optimization



Google Optimizing your website is one, if not the most important thing to do for your website. Not only are there more searches performed using Google, but most importantly Google searches generate more sales per search.
Google is one of the strongest search engines which dominate in the arena of search engine marketing. In India nearly 80% of the searches are coming from Google search engine. Either it be any professional, common laymen, teenagers and everybody who know basic knowledge about internet surfing used to get result by searching in Google. Google have full coverage of the web and it gives relevant and desired results in few seconds. Google aims to present you an easy, honest and objective way to find high-quality websites. It keep on updating itself and provide generic result which is visitor specific.
Practicing to list in top ten results in Google search engine is not a one day process. In order to stay longer in top ten listing our experts do lots of practices which are Google friendly. Google.com has special Search Algorithm and we make changes in your site if needed so that your site should be compatible with Google Algorithm. Google guidelines states that no SEO Services provider can guarantee you to get listed in top 3 results for longer time. So be aware and confidential to delegate SEO Service to right SEO firm which assure you to get listed in top result.
You need to improve your ranking in order to show up higher in the Google search results so that people actually find your site.

While there are no "magic bullets" to improving your Google rankings, there are ways to help make sure that your site looks okay to the Googlebot. Combine this with some luck and some cross linking and you'll get higher ranking in Google.

Google Optimization Tips

1. Your site should have a clear hierarchy.
This means that headings should follow in order from h1 to h2 and so on.

2. All pages on you site should have text links to them,
not just graphics. And it helps if those text links say something other
than "click here".

3. Offer your readers a site map of your site.

4. Validate your HTML and keep your links current.

5. Request reciprocal links from other Web page writers.
contributed by, ABHISHEK SEO

Get More Web Site Traffic With 7 Simple Tips



1
. Sign up for as many niche forums as possible and start making useful posts; obviously, the closer to your niche the better. Niche forums are a great place to find targeted prospects for your mailing list, or to just get more targeted visitors. Always attach an eye catching signature to every one of your posts. Build up your reputation and your trust level with the members and you won't have any trouble generating traffic.

2. Offer to be a content provider for a newsletter publisher. Find some newsletter publishers that focus on the same niche as you and tell them that you will write content for them in exchange for advertising benefits. If your content is really impressive, not only will receive great traffic benefits, but you may even be paid as well.

3. Write articles and submit them to directories. Article marketing is a great way to get more web site traffic because all you have to do is write about a topic you love or are very passionate about. Throw in some lucrative keywords, slap a keyword rich title onto the article, and then ship it out to directories all across the net. Within weeks, that bad boy should be generating hundreds of free traffic hits.

4. Get involved with some pay-per-click campaigns and see what develops. PPC advertising can be very effective, especially when you know your target audience, what keywords are highly searched, and have a great way to monetize that PPC traffic. It's doesn't take a lot of money to get involved with PPC advertising, maybe $50-$100 a month; which is the lower end of the spectrum. But, if your fortunate enough, you may be able to turn that $50-100 into $300-$500 a month.

5. Create a newsletter for your website. A newsletter is great for getting repeat visitors to your website, as it practically forces subscribers to visit your site. Even if the newsletter is completely Email based, you can still get your readers to take a look at a product or visit an adsense filled webpage with ease. Plus, they have already signed up to receive emails from you, so you can send them all the offers and product recommendations that you want.

6. Update your website, or blog, as much as possible with fresh content. Search engines love websites that are updated frequently; so updating your website 2-3 times a week will put you in good standings with Google and all the other search engines. Make it a habit to sit down and write 3-5 articles at the beginning of every week. Then, use one article every 2 days to update your site. Piece of cake, right?

7
. Practice better SEO habits. Search engine optimization should be one of your primary techniques, or at least one of your top 5. Do some keyword research and find the best keywords possible for your niche; high search volume, low competition. When you have those keywords, put them in your page titles, use them in anchor text, put them in your meta tags, and basically place them wherever they will look natural. But, if you over do it, you may be penalized.


contributed by, ABHISHEK SEO


Internet Marketing The Power Of Knowledge

The fact of the matter is that it is not. You still have sit down and create a business plan. There are crucial areas of doing business online that you must master in order to be successful and run a sustainable online business.

The biggest benefit to starting a business online is that there is very low over head and doesn't require massive amounts of money to get it up and running. But all other aspects are primarily the same. Here is a short list of some of the obvious things that one needs to know to start a business online and do it right.

You have to come up with profitable business idea.
Find out if your idea has the market needed to sustain a profitable business.
You will need to know how to build a website or put up a blog.

Search Engine optimization is important for placement in the search results.

You'll have to either create your own products or look for products to sell.
You'll have to know how to write sales copy that converts visitors to buyer.

You'll need to understand squeeze pages and how they work.

How to drive traffic to your business. Build it and they will come won't happen.

How to use an auto-responder service to stay in touch with your lists.
Online stores, you will have to know how to source products that will be offered.

Ideally you want drop shippers to handle all of it, so you never have to touch the product and ship it.
Those are simply the basics of running an online business. Now if it seems like a lot to deal with, it really isn't. However knowing these things front to back is essential. Once you delve into the right program that can guide you through the whats, and why's of the process and you understand it then there is absolutely no reason anyone can't succeed with an online business.

I am often asked if there was just one program that covers it all from A to Z and there is, however you must remember that you will more than likely be purchasing other products to further the knowledge needed to keep pushing you forward. The one thing that internet marketing has done, is spurred what I call specialist.

Some people are simply task masters at certain aspects of internet marketing, and its a good thing. The reason for that is, these people are always innovating and figuring out better ways to accomplish certain tasks online, which in turn makes our lives easier, and helps us to make more money at what we do. The speed in which the internet changes always brings about new opportunities and niches that need to be filled. There is nothing that changes faster than the internet.
business plan, insider secrets, internet business, internet marketing, Start a business online.
contributed by, ABHISHEK SEO

6 December 2009

What are Doorway Pages And should I use Doorway Pages?

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your
Website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a
very bad idea for several reasons, though many SEO firms use them routinely.
As a rule of thumb, if you can't reach the page by following the site navigation, then it is a doorway page.
You are not supposed to "visit" the page. Instead, you are just supposed to find it in the search results and
then click through to get to the site in question. In essence, a doorway page is no more than a one-page
click-through advertisement for a Website. However, when you are searching, you don't want to visit onepage
click-through advertisements for a Website. You want to visit Websites. Think of doorway pages as
giant banner ads, only worse. You're searching for "widgets" and instead of getting a widget site, you get a
page that says, "click here for widgets." You just did that! Now they're asking you to do it again. Are you
going to click?
The fact is that doorway pages don't do a very good job of generating traffic, even when they are done by
"experts." Many users simply hit their back buttons when presented with a doorway page. Still, many SEO
firms count those first visits and report them to their clients as successes. SEO Firm: "You got 140 visits to
your site today!" Client: "But no one visited our products pages!"

Can you spot the Doorway Page?
Look at the site map below. There are three doorway pages on the site. Can you spot them? You should
know that Google can spot them just as easily.



Is it a Doorway Page or just another Web Page?
Is the page an integral part of the contents of your Website?
Do you link to the page in your site navigation?

If "Yes, Yes," then the page is not a doorway page. If "No, No," then the page is a doorway page.

Google has some very clearly stated opinions about doorway pages. We suggest you read them
before even thinking about using doorway pages in your Web marketing efforts.

Google Information for Webmasters - Webmaster Guidelines

"Quality Guidelines - Specific Recommendations:
Avoid 'Doorway' pages created just for search engines, or other 'cookie cutter' approaches such as affiliate
programs with little or no original content."

Google Information for Webmasters - My Web Pages Are Not Currently Listed
"Reasons your site may not be included:
You employ Doorway Pages. Google does not encourage the use of Doorway Pages. We want to point users
to content pages, not to Doorways or Splash screens."

Google Information for Webmasters - Search Engine Optimizers
"If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or 'throwaway'
domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the
actions of any companies you hire, so it's best to be sure you know exactly how they intend to 'help' you."
"What are the most common abuses a website owner is likely to encounter?
Another illicit practice is to place "doorway' pages loaded with keywords on the client's site somewhere. The
SEO promises this will make the page more relevant for more queries. This is inherently false since
individual pages are rarely relevant for a wide range of keywords."

Google - Report a Spam Report
"Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages
compromises the quality of our results and degrades the search experience for everyone. We think that's a
bad thing."

AltaVista also clearly states its position on doorway pages in their Help section.
AltaVista - Help - FAQ - Adding & Removing URLs - Does your engine detect and penalize for word
stacking, cloaking, multiple page submissions, and other kinds of spamming
?
"Here are some specific examples of manipulation that may cause us to block a site from our index: ...
Machine-generated pages with minimal or no content, whose sole purpose is to get a user to click to another
page, ... Pages whose primary intent is to redirect users to another page."

So why do SEO firms build Doorway Pages?
Some SEO firms may be relying on commercially available software to help them perform their tasks. One
common example is WebPosition Gold, which has a very useful position checking feature. Unfortunately,
WebPosition Gold also has a "Page Generator" feature that will create doorway pages as fast as you can
type (or copy and paste), then upload them to your site, and even submit them to the search engines. Avoid
those features.
If you ask them, people working at firms which employ doorway pages on their clients' sites will likely tell you
that they didn't have any other options. The client refused to allow them to edit any of the content on their
Website. Or the entire site was dynamically generated or built in flash and doorway pages were the only way
to go, etc. No matter what the reasons, firms building doorway pages have committed themselves to playing
a cat and mouse game with the search engines. Your site is the mouse.

contributed by, ABHISHEK SEO

3 December 2009

How Google Indexes Your Site


First off, let's describe what we are talking about. A "bot" is a piece of software from a search engine that is built to go through every page of your site, categorize it, and place it into a database.


Google has three well known bots: The Adsense bot, the Freshbot and the DeepCrawl.

The Adsense bot, as you could probably guess, is used for publishers who have Adsense on their sites. As soon as a new page is created, the JavaScript within the Adsense code sends a message to the Adsense bot, and it will come within 15 minutes to index the page so that it can serve up the most relevant ads.

But, for this conversation we are only concerned about the DeepCrawl and the Freshbot.

The Freshbot crawls the most popular pages on your website. It doesn't matter if that is one page or thousands. Sites like Amazon.com and CNN.com have pages that are crawled every ten minutes, since Google has learned that those pages have that amount of frequent changes. A typical site should expect to have a freshbot visit every 1 to 14 days, depending on how popular those pages are.

What happens to your site on a Freshbot visit is that it finds all of the deeper links in your site. It places those links into a database so that when the DeepCrawl occurs, it has a reference.

Once a month, the DeepCrawl bot visits your site and goes over all the links found by the Freshbot. This is the reason why it can take up to a month for your entire site to be indexed in Google - even with the addition of a Google Sitemap.

So, be patient and keep on adding content to your site, and work on getting valuable in-bound links to your site - Google will reward you for it.
contributed by, ABHISHEK SEO