SEO Blog - SEO through Keyword Combination In browsing the Web for its content, Internet users input words for the search engines to act upon. Using a keyword set, The SE's are prompted to scan thousands of sites and narrow down the search to a few hundred that contain relevant contents for the topic. With this process, Your site may end up at the bottom of the list SEO, if it had not been SEO-optimized by SEO Guru (Digital Marketing Guru).
SEO, the art and science of ranking well in search engines, is one of those things that is easy to learn but hard to master, so let’s focus on the easy part first. You’ve got a website and it’s not ranking in Google well for whatever search term you are coveting. So what do you do?
Here are some simple things you can do:
1. Figure Out Your Target Audience Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? Are they ready to buy? Are they just doing research? Are they big spenders or are they cheapskates?
2. Update Your Page Titles
The page title or “title tag” is perhaps the most important element of SEO. These are the words that appear at the top of your web browser when you are on a page. They are also the words that show up in the blue links in Google. Put the search terms you are targeting in your page titles.
3. Make Each Page Title Unique
It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:
site:yoursite.com intitle”the words in the title”
4. Add Internal Links
The number of links a page gets from its own site and which pages link to it matters. The home page is the most important on the site and so the pages that are linked to from the home page are also important.
5. Add Your Address to Every Page
Ideally, every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines.
6. Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.
There are a huge number of yellow pages-like sites that allow you to update your business information for free. These sites get a lot of traffic and tend to rank well.
7. Get Links
Now none of the above stuff will work very well if you don’t have any links to your site. The big search engines look at links from other sites as a sign of quality and trust.
There are hundreds of ways to get links like writing articles for other sites, sending out press releases, adding your business info to social media sites, etc.
•Long term visibility Banner ads or paid search engine placement works for a while but once the market budget is depleted, the site disappears. Also consumers are more likely to purchase from a site ranked high in the search engine results than from an evidently placed advertisement.
•Familiarity with the company A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase. A survey by NPD shows that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.
•Targeted traffic Choosing the wrong keywords can be devastating to an SEO campaign. In many cases, the wrong theme words will produce good ranking but very poor traffic or the wrong type of traffic. Because these keywords are carefully selected the type of traffic generated is highly targeted.
•Affordability In comparison to banner ads, which cost between $2500 to $35000 a month and outsourced SEO plan costs as little as $600. It is because of these reasons that SEO provides a high ROI for most companies.
This is hardly new news, just a new look at the Webmasters’ SEO section at Google. As any of you that follow PageRank literature know, there is a debate amongst SEOs as to whether outlinking “drains” PageRank.
One side argues that in google’s white paperGoogle clearly sets the foundation for PageRank drain. The other side aruges that linking is part of the Web and to penalize for outlinking is absurd. (Note: PageRank drain is considered to be sitewide, not on a page by page basis.)
But in the second section at the bottom of the Google SEO page, Google states that “doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pagesdrain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.”
Looks like an admission of some sort of PageRank drain to me. However, it is important to note that they use the phrase “link popularity.” Can outlinking really reduce your backlinks, pretty much the only measure of link pop? Doubtful, but it’s interesting, nonetheless.
But before you run off to encode all your links, note that GoogleGuy has gone on record stating that it is rather easy to spot a domain hoarding PageRank. I believe him. It would be rather easy to spot a site with a very low (none?) outlink count and a huge backlink count. It just doesn’t look natural.
Press Release: Drive More Traffic To Your Website!
Press release can be a very effective means through which you can attract lot of audiences to your website. Press release is not at all expensive and at the same time it is a very simple procedure to do. Higher page rankings are also possible with press releases along with good amount of traffic to your website. It is very easy to write, distribute as well as publish the pressrelase.
It is also possible for you to increase your sales using press release and make your website successful. Only after preparing a press list, you can start creating a press release. You should maintain a list of the editors and publishers to create a Press List. After you have targeted your audience, you can pick up the publication which you find necessary. As the editors are major role player for publishing the press release, you should pay attention on well qualified editor. You can also maintain network with the publications if needed apart from other alternative of press list.
Press release is a great method which can help you to impart knowledge about your product or services to the users of the web. With this it can be said that having information which is genuine and also very interesting will make the reader stick to your article. It is also advisable that the first few terms and the sentences in the written mater are a little interesting as well as very impressive. It is your responsibility to make the reader know about the different advantages they can avail after going through this PR. It is also important to make them know about how much they would lack behind if they do not read this particular news piece.
Once you have written your Press Release you need to find out various publications where it can be published. It is very essential for you to know that they launch the Press Releases on the web or off the web. Making use of some search terms in the search engines you will be able to get good results. Only after you have found well out the best publishing website try to find out the details of the editors. It is important for you to know about their emails ids. When you are mailing your Press Release to the editor put your subject line interesting enough to compel the receiver open your mail. If the editors of the PR sites do not find the heading to be attractive and appealing he can remove your mail without making an attempt to read it thus wasting everything. Moreover make sure that the matter added in quite informative thus compelling the publisher to publish it.
Also make sure that if there is any news in your PR it is very latest. It’s because you will be able to attract more crowd. You can be at a beneficial position if you publish the press release in advance may be a week in advance. It is important to write FOR IMMEDIATE RELEASE if you want it to be published urgently. It is important that your press release has something good in it because each editor everyday receives bulk emails. In case you go according to these guideline you will be able to make a lot of money.
You may have heard of RSS feeds, but you might still be wondering exactly what they are. RSS stands for "Really Simple Syndication." RSS itself is just the format for delivering regularly updated web content. Blog feeds allow readers to keep up with the newest information posted on different sites, and people "subscribe" to thefeeds of their choice.
For example, there are 20+ blogs out there that I really enjoy reading on a regular basis. I want to keep up with them because they help keep me up date with all of the latest information in my niche. However, I don’t want to have to go out to the web and pull up each blog individually every day in order to see if they have been updated. The solution to this is to use a “feedreader” to see all of my favorite blogs’ latest content all in one place. Feedreaders allow you to access new content in two main ways: in the actual reader itself or by email updates. One of the most popular feedreaders and the one that I use is Google Reader.
Why is this important for marketing ?
Two reasons: 1—It is a great way to stay current and educated on the things going on in your market or niche through blogs, and 2—It provides a simple way for people who are interested in you and what you have to offer to stay informed. You want to remain on people’s radars consistently so that even if they are not ready to buy from you now, you are able to stay top of mind for them when they are ready to. Just as an email newsletter helps to build and continue a relationship with its subscribers, a blog does the same with those who subscribe to its RSS feed.
By its very nature, social media allows content to be shared and spread far and wide across the web, resulting in more exposure for you and your business. Therefore, being able to share your blog’s content through multiple channels is crucial. For example, many social media services and platforms such as Facebook require you to provide an RSS feed address in order to syndicate your content.
Blog platforms such as WordPress come with feeds already built in and it’s pretty simple to find the RSS feed of your own blog. Just type the address of your site into a browser and add /feed right after it. I use a service called Feedburner through Google to manage my feed and give me detailed statistics on my site’s traffic and subscribers. I suggest you “burn” your feed as well to keep track of your subscribers at http://feedburner.google.com.
Now you know a bit more about RSS feeds and why they are such an integral part of having your own blog—or keeping up with the ones you like to read the most.
1Keyword Use In Title Tags "Notice number one – that you have HTML title tags that reflect the key terms you want your page to be found for. That's been the advice since I first starting writing about SEO back in 2008. Even in the age of it's all about links -- it remains the top ranked tips by so many experts.
2Global Link Popularity of Site The overall link weight/authority as measured by links from any and all sites across the web – both link quality and quantity – "Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters and a port, that's a good indicator that it is an important hub. That orphaned web page with no links pointing to it? It may as well be a hidden tribe of Amazons that no one has discovered."
3 Anchor Text of Inbound Link"Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is 'about'".
4Link Popularity within Site's Internal Link Structure (Refers to the number and importance of internal links pointing to the target page) – "As mentioned on my blog, you can pulse a page's rankings by including and excluding links to it from your home page."
5Age of Site (Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines) – "We have seen new sites flourish as long as they have a clear connection to the 'parent' site that has already gained trust."
6Topical Relevance of Inbound Links To Site (The subject-specific relationship between the sites/pages linking to the target page and the target keyword) – "We seem to have moved from analysis of simply anchor text, to including surrounding text and probably even page theme."
7Link Popularity of Site In Topical Community(The link weight/authority of the target website amongst its topical peers in the online world) – " I've seen one of my sites goes from #39 to #1 right after I got 1 link... from the #1 spot on the keyword I was trying to get".
8Keyword Use in Body Text (Using the targeted search term in the visible, HTML text of the page) – "If you are writing about 'dogs' then you should naturally use keywords related to 'dogs' within your content. If you don't have keywords within your content it can become hard to rank for those terms.
9Global Link Popularity of Linking Site "This is why people bought PageRank 7 site links for lots more than PageRank 6 links. The links were very valuable, and the information on how strong they were was very valuable.
10 Rate of New Inbound Links to Site(The frequency and timing of external sites linking to given domain) – "I don't think getting fifty links overnight will kill you. Especially if those links are bringing traffic and from quality sites. Getting 100K links overnight and having no visitors or search queries as a result smells abit fishy no matter how you look at it."
If you've been surfing the web for any length of time you'll probably agree with the statement that no two web sites are the same. However, beneath the surface, many web sites share some similarities. It only takes a handful of categories to classify 99% of the web sites that you and I are likely to visit.
E-Commerce Sites
E-commerce sites are those whose primary purpose is to sell you goods. One of the most widely recognized sites in this category is Amazon.com. These sites are often the most expensive to build, but can also be the most lucrative for the owner. Those with small budgets can opt for a pre-packaged e-commerce solution such as those offered by Amazon.com and Yahoo.com, but these often fail to distinguish your company from the 100 other companies selling the same product. I'm clearly biased, but in my opinion you're better off having some custom software development done to meet your business' specific needs.
Visitors to e-commerce sites often know what it is they want and so it behooves the e-commerce site to help them find it. At the same time these sites want to show you information about other products (referred to as up-selling and cross-selling) so that you'll spend more money. Because of this need to show you what you're looking for while at the same time sell you related items, e-commerce site employ some of the most sophisticate search engine technology available. Don't believe me? Next time you have a chance visit Amazon.com. Search for anything you want. The search engine will almost always find something that matches. If you've ever searched for or bought anything at Amazon.com you've probably also noticed that related products keep showing up on the screen. That's the search engine at work.
Brochure Sites
Brochure sites are very common. Their purpose is to act as an extension to a company's sales and marketing efforts. They usually "don't do anything" other than provide information to prospective buyers or clients with the hope that the company will be contacted by e-mail or phone for more information. MariosAlexandrou.com is a brochure site. In my case, this site is an extension of my ongoing efforts to sell my custom software development services. On this site I include copies of my resume, samples of my work, and descriptions of some software tools I have created, but, as with all brochure sites, this site "doesn't do anything".
Communities
Web communities come in all sizes, but in all cases they bring together people that share a common interest. I'm part of several software development communities. Years ago when I owned an aquarium, I visited aquarium related web sites for information and tips on how best to care for my fish. Sometimes web communities are run by people who are also looking to sell products or services. However, if the community doesn't contain useful and timely information, then any sales pitches will be likely fall on deaf ears. Tricking people in to buying something might work once or twice, but it's more effective to build trust and provide value.
Portals
Portals, as the name implies, act as gateways to information from various sources. The goal behind a portal is provide relevant information to user's without requiring the user to spend a lot of time searching. Ideally the information gathered is tailored to the visitor.
An example of this type of site is a corporate intranet portal which brings together documents and resources from many departments within the company. This can be particularly helpful when a company has many offices around the country or world. Employees of the company are then able to search for company related information that other employees have published. This information can be simple things like a phone directory or more sensitive information such as market research reports. A good example of a public portal is Yahoo.com although some might argue that in recent years Yahoo has grown beyond just being a portal.
Search Engines
Search engines are probably the single most useful tool on the Internet. Without them it would be next to impossible to find anything. By many accounts, the best search engine is Google.com. With a few clicks you can usually find answers to questions or, at the very least, a good starting point for where to look. Chances are you won't build a search engine, but it is important to know about them and understand how they work. Businesses should be particularly concerned with the details of how search engines work since they can be used as an inexpensive advertising tool.
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