• Long term visibility Banner ads or paid search engine placement works for a while but once the market budget is depleted, the site disappears. Also consumers are more likely to purchase from a site ranked high in the search engine results than from an evidently placed advertisement.
• Familiarity with the company A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase. A survey by NPD shows that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.
• Targeted traffic Choosing the wrong keywords can be devastating to an SEO campaign. In many cases, the wrong theme words will produce good ranking but very poor traffic or the wrong type of traffic. Because these keywords are carefully selected the type of traffic generated is highly targeted.
• Affordability In comparison to banner ads, which cost between $2500 to $35000 a month and outsourced SEO plan costs as little as $600. It is because of these reasons that SEO provides a high ROI for most companies.
contributed by, ABHISHEK SEO
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