SEO Bing Webmaster Tools

SEO Bing Webmaster Tools

What's New in updating Bing Webmaster tools? Lots. Redesigned user interface Bing adds new ways for search engines to find information they want quickly and easily. Here are some key features and enhancements Bing Webmaster account users will see:

* Crawl delay configurable by the hour - Control when and at what pace Bing crawls your website

* User and role management - Control who can access your Bing Webmaster account and what functions they can use

* Index Explorer – Improvements to reliability and how fast data appears in your reports.

Freshness

Performance

Extensibility

Reduced machine footprint

Stability and failure detection

New sites will have Index Explorer data the moment they sign up

* URL Normalization – Manage which URLs from your site Bing holds in its index

* Deep Links Management – Manage which deep links are shown for your website, when your domain is selected

Bing Webmaster Self Help Guides & Technical Documents

Updated and improved features Bing Webmaster Tools are backed by more than 40 very detailed and useful self-help guides as to the documents. Documentation of self-help videos include information on managing your site at the rate of Bing, link building, standardization, and implementation redirects new fragments rich in newly launched site schema.org society.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results (organic or algorithmic). Usually, the earlier a site is presented in the search results or the higher range, the searchers will visit that site.

Bing Webmaster Tools aims to help webmasters optimize their content, showing them how to crawl and index Bing your site, and users see the click through rate of your results pages Bing for a variety of terms search. Here is a list of some that the self-help guides and how-to documents:

* Using Bing Webmaster Tools

* Webmaster Tools Data explained

* How to perform Link Building

* Removing or blocking pages from our index

* Search Engine Optimization (SEO) guidance

* Using the tag

* Managing URL parameters

* Implementing Rich Snippets (www.schema.org)

* Managing Canonicalization (duplicate content)

* Using the tag

* Managing redirects

* 404 page management

* Rich Media and Search

Bing Optimization

Bing recommends website owners should focus more on On-Page SEO instead of off page SEO. Webmasters are encouraged to work on the quality of content and site architecture. Here is the list of things you should think to start optimizing your site.

1. Verify your site and make sure BingBot is allowed to crawl your site.

2. Check your HTML code. Be sure that all paired tags are closed, and that all links direct to the correct page, and use W3C Markup Validation Service.

3. Keep your URLs simple and static, as complicated URLs are difficult to index as link destinations, & URLs that don’t change are readily indexed and eaily remembered by readers.

4. Use a broken links checker. If your blog contains broken links, BingBot won’t index your site effectively and fewer visitors will be able to reach your content.

5. Only use text and links that are visible to users.

6. Do not use techniques, such as link farms, to artificially increase the number of links to your site.

7. Do not attempt to increase a webpage’s keyword density by adding numerous irrelevant words and or tags.

8. If you move any page be sure set up the original URL to redirect people to the new webpage. (301 permanent or temporary 302)

If you don’t have a current account, you can easily sign-up and register your site to begin using the new Bing Webmaster Tools.

Bing Webmaster Tools– Sign in and view how Bing handles your site, validate ownership, analyze statistics and see who links to you.
Bing Webmaster Toolbox to see the new features in your account, and to access the new content.
contributed by, SEO Blog

Ways To Build Your Brand Value

Ways To Build Your Brand Value
Building your brand value online requires time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with search engines and consumers, helping increase online brand presence and more. Brand value is not something that just happens. It takes a conscious effort on your part to ensure that its brand value becomes a valuable asset.

Here Are Three Ways To Help Build Your Brand Value 
Invest In Content Marketing

Marketing of a good content should try to educate the consumer, not just be a sales pitch for your product. Consumers do not care how wonderful your company is, just know what you can do for them. How does your product to solve your problem? Content marketing is the way to position itself as the solution. By producing quality content (which could be anything, including videos, blogs, white papers, and more) that is establishing itself as an industry expert. The more confident you are (search engines and consumers), the best heritage of the brand. 

Cultivate Relationships With Industry Bloggers  Obviously, a great piece of content that will do much good if you can not get any eye on it. That's where influential bloggers can provide a great benefit to your marketing campaign content. A popular industry blog can reach thousands of unique visitors a day and messages can get shared across a variety of social networking sites hundreds of times. Some blogs allow you to post the guest speakers, a great place to build your portfolio link. If you can develop a good relationship with a popular blogger, you may be asked to become a regular writer for your blog. It may also be willing to write a post to promote your business. It is a reliable source of information by your target audience. Having a powerful blogger support your company not only builds brand value can also help drive a huge amount of traffic to your site.

Build An Online Community  There is no doubt that socially and SEO crossroads and influence others. The three major social networks Facebook, Twitter and LinkedIn, but there are plenty of small and niche social networking sites where you can develop an online community. The more followers you have on Twitter (preferably active accounts operated by human beings, not robots), most likely your Tweets are retweeted. More Facebook fans, most people that your brand can interact with every day. LinkedIn is a great place for lead generation, and to share content across the LinkedIn Groups. Their connections to spend their content throughout its connections and later spreading its brand and content so far.

contributed by, SEO Blog

Your Blog Is Your Brand

Your Blog Is Your Brand Social Media Branding

In the online world of today, social media brand has become so important for you to project the right image to your prospects and customers. In this article I will talk about a tool you can use to promote their own brand and really get a lot of traffic and revenue drivers.

I can talk to many people and are really missing a beat with this and really understand the power of using this tool to brand themselves online. The tool I'm talking about is a blog, or rather his own blog hosted.

Using a blog as part of its social media strategy is a powerful way to promote your brand on the Internet. Your brand can be anything you want it to be, perhaps, and SEO Expert, or a boss, or a golfer or anything you can think of and want to share your knowledge with the world.

Social media is used by all people in all walks of life to promote almost anything. A blog is the basis of the social media strategy, so you need to know how to use one that is effective for the brand social media.

• The blog must be hosted himself and for good reason, you want ability to publish whatever you want to your blog. Want to be able to sell anything you want and change what you want. In short, your own shop in the building itself and the ground is at. Go to a free choice and your rent as a store, the building owner can do whatever they want with it without warning.

• You must be configured blog for SEO for Google can rank high for your keywords to go after. To be posting links on social networking sites, but that is only short term. In the long term wants to sit on page 1 with a number of jobs.

• To set up your blog so that the reader has the option to join your mailing list multiply. You can do this by adding links to images, using the contact forms and emerging forms, having a strong call to action and links within the message itself.

• Since we are talking about social media, you want your readers to easily share your content to social networking sites and there are plenty of plugins or applications that allow you to do that.

• And you must help people to contact you by leaving your Skype name, phone number and add a contact form. If people can not get hold of you who think you have something to hide.

Now if you think of all the major brands using social media, they all use the items in the list above. It's part of what makes the brand they are, in addition to offering a great product or service. Try it and you will connect to Facebook and Twitter, which will contact form, it will be easy to find in Google and most challenging will be the site owner they are.

Social media brand is so important for any company large or small, is even more important for online marketing to get the right to stand out from the 1000 other people online. Having a blog will start in the right direction.

contributed by, SEO Blog

Removing 404-Errors from Google Index

Removing 404-Errors from Google Index

Everyone has seen them, and it is likely that nearly every webmaster has experienced the dreaded 404-Error page. These pages often result from moving to a new URL without making sure any redirection is specified for the old URL (which stays in the SERPs).

If your domain has too many 404 Errors floating around in the search engines a few things may happen:

* Your site’s reputation may be hurt.

* Your site’s rankings may suffer.

* Your site may be penalized.

* Your site may be banned from the index.

As you see, a 404-Error page is truly a sick-and-twisted killer of SEO campaigns. It is likely that this SEO Serial Killer has compiled an SEO Campaign death toll in the 1,000,000s. Therefore, they must be stopped!!!

However, before I send you on your mission to assassinate any and all of your domain’s 404-Errors, you must first understand your enemy…!

The 404-Error Defined!

The 404 or Not Found error message is an HTTP standard response code indicating that the client was able to communicate with the server but either the server could not find what was requested, or it was configured not to fulfill the request and did not reveal the reason why.

404-Errors should not be confused with “server not found” or similar errors, in which a connection to the destination server could not be made at all.

Remove 404 Pages from Google’s Index

Your mission is to kill all 404-Error pages to your site. Despite how ominous of a task this might seem, removing a 404-Error page is actually very easy.

Step #1: Set Up In Google Webmaster Tools

To start the process, make sure you’re site is being tracked in Google Webmaster Tools so that it can report back any potential site quality issues (such as the 404 pages we’re hunting). Tracking can be established via the use of a META Tag that is given to each site in the Webmaster account.

For instance, mine looks like this:

Step #2: Finding Your 404-Error Pages

Once you have entered your site in Google Webmaster and verified, you will be able to see a high-level overview of your site’s diagnostics via the admin panel.

From there, you will be able to see your ‘Not Found’ link details. If you click the ‘details’ link, you will see a comprehensive list of your site’s current 404-Error pages. Hint: Copy and paste all the URLs into a Word Doc for quick access.

Step #3: Killing Your 404-Error Pages

Now that you’ve found your site’s current 404-Error pages, it’s time to kill them. To do this, we need to submit them for removal from Google’s Index. To do that click ‘Tool’ and then use the ‘Remove URL’ Tool.

Click ‘New Removal Request’ and you will then be given 4 options:

* Individual URLs: web pages, images, or other files.

* A directory and all subdirectories on your site.

* Your entire site Remove your site from appearing in Google search results.

* Cached copy of a Google search result

For our purposes, select the first option. From here, you will be able to submit a URL for removal.

Copy and paste in the relative URL path of your 404-Error page and click ‘Add’. Repeat this process until all of your 404-Error pages have been added to your list of URLs to remove. Once you’ve completed you list, be sure to hit ‘Submit Removal Request’.

Hint: You can remove a maximum of 100 page per request, and requests usually take 3-5 days to process. Be sure to monitor the progress as this tool can be buggy.

Step #4: Consider Other Options

If you still have access on your server to the old URLs that may be causing 404 errors, it would be a sound strategy to put a 301-Redirect in place.

That way, whenever a user finds the page in the SERPs, they will automatically be redirected to a working page. It’s up to you which page to redirect them to. With time, the new URL will replace the old one in the SERPs.

In addition, it is also a good idea to create custom 404 pages. This will make sure a user doesn’t feel lost when he or she finds a 404-Error page, it may promote interactivity with the site even though a user has every right to simply leave, and it may give them a way out via links back to relevant pages on your site.

Hope this helps you… SEO Blog

Steps for Effective Online Reputation Management

Protecting the reputation of a brand has become a difficult task. Internet has made it possible for customers to talk directly both to the companies and to their audience by using social networks and other online channels. As a result negative comments for a particular brand can affect the online reputation of the company and if they are not handled properly they can lead to “no control” situations. In this post, we will share with you 10 steps on how to deal with online reputation management for a brand or organization.

Online Reputation Management is a set of actions that must be done before and after a communication crisis event, to protect a brand, a person, or an organization from reputation damage. Here are the steps that you must follow to prepare yourself for a crisis event:

1. Be Prepared

The subjects of online reputation management have to be prepared to react on any possible reputation damage. This can be achieved by defining a crisis team to co-operate fast and effectively when the crisis event occurs and efficiently manage the online buzz.

2. Define Spokesperson & Channel

Make sure you define the spokesperson and the media that you are going to use. It is very important this person to be trained (media training) to speak to the public and to respond to questions from the press. It may sounds “traditional media” but this person can reply with a blog post, a tweet or even a video on YouTube.

3. List The Possible Risks

Create a list of all possible risks drawing different scenarios for each case depending on your industry field. For this, you can brainstorm with the heads of all departments of the organization or to advise an insurance consultant.

4. Publicity List

The Publicity list is a very important tool for every communication professional. It must be kept up-to-date and include the channels related to the industry and the general sector, the on and offline channels, the bloggers and the other opinion leaders of your field etc.

5. Brand Monitoring

Brand monitoring is the second most important step, after the preparation because it will help you protect your image. Daily monitoring will help you identify a communication crisis from its start. There are millions of tools for brand monitoring across the web, covering news and other websites along with social media conversations. One of the tools that have been released recently is the Brand Watch. Brand Watch is a very user-friendly and easy to use tool that allows you to monitor conversations across the web and evaluate your social media reach.

Nevertheless if you can’t afford a brand monitoring tool, you can simply do a search using your brand name as a query and read on daily basis all the industry news along with the customer generated media of your field (i.e.:- forums or product-review websites). This is more time consuming but still it will help you detect a communication crisis from its start.

6. Allocate A Budget for Crisis Event

During the communication crisis event it is certain that you will need additional funds. They can be used for various services, including renting meeting rooms or using press release distribution services or placing ads on news portals.

7. Reputation Management and Search Results

Within online environment, all brands have a common threat: the fast moving news and the fast indexing of Google. Since there is no way to ask Google to remove negative content for your brand (because it is useful for the customers), you can “push” the negative results down by sharing your position before and after the communication event. On the one hand you have to upload your positive content proactively and on the other hand you must respond to people and to the questions of the press and also share the honest truth and your brand’s official statement.

8. Share Proactive Content

Share your brand’s story in various types of media. Make sure you use the official website, social networks, email campaigns and press releases.

9. Blogger Relations

Same as conventional media relations, bloggers are the “Journalists” that will probably cover your story and influence your audience. Create a list of the most important ones and build long term relations sending them information and exclusive news about your brand.

10. Setup Accounts for Communication Services

Create accounts for communication services including an Adwords account along with online press release distribution services. This is very important task that will enable your “crisis team” to act effectively and place the official voice of the brand or organization, a step ahead of the press.

Communication crisis and reputation damage are terms that should be very clear to your communication team. During a crisis event all negative publicity can and will communicate the wrong messages for the brand or the organization. The key to take advantage of the online environment is to be prepared and to react as soon as possible. Finally don’t forget that SEO, Press Releases, Ads and Social Media are tools that can help you reach your audience and resolve the crisis, thus make sure you use them properly.

contributed by, SEO Guru

How to Remove Google Cache Results

How to Remove Google Cache Results:-

One of the more popular requests you see searchers and site owners ask in the Google help forums is how one removes content from the Google cache that has been removed by the webmaster.

It happens often, where a webmaster will publish something then take it down but Google still has a cached copy of the elderly version. So how do you remove that elderly copy on Google?

Google has lots of details on various ways of removing content in their editorial named Remove a page or site from Google's search results Share Comment Print but sometimes it is simpler to show somebody, in lieu of telling somebody, how to do it.

A forum Top Contributor posted a video demo on how to remove elderly cached results. He posted the video in a Google Web Search Help thread. Here it is:

contributed by, SEO Blog

SEO Guru- SEO Tips

SEO Guru Blog- SEO Tips

The competition levels are going to be higher than ever online. Net site owners still have a shot at making their site rank higher and revamping it to bring in more traffic with these SEO Guru tips. With SEO, it is feasible to get the desired results, get high quality traffic, convert the traffic to buyers, get better and more backlinks and maintain a nice level of traffic flow. Google is changing constantly about the factors that they think about for rating a web-site and as an SEO professional it would be important to keep up with Google in 2011.

SEO Guru Tips for 2011

In 2011, one of the most important tips would be for the net site owners and website owners to have the right URL structures. Though there's been several rumors that Google does not pay much interest anymore to URL keywords, though experience it is known that it is very important to have keywords in the URL. Over the last few months it's been noticed that the location of keywords in the URL can have a significant impact on the website as far as rating is concerned.

A URL that is search friendly & user friendly an go a lovely long way along with effective SEO efforts. Having a URL that is search friendly can provide a web-site a lovely lift when it comes to rankings. It is possible for you to to have a static address, without dynamic parameters & one which is concise and short. Although the effect seen may not be instant, the right URL structure can provide you a great benefit in the future. On the other hand, a bad structure can pull the site down from its rankings and have a negative impact.

Tips from SEO Guru to improve URL Structure

In order to get the most benefits from SEO and promotion in 2011, given below are a few tips on the way you can improve a URL structure. It would be necessary for you to understand and know the best practices so that you would be able to stand your own against the competition.

i) Plan the hierarchy of your site carefully.

ii) A common mistake is to bury the content deep inside the site. This can be counterproductive. The best thing to do would be to have only very few folders. The important content on the site should not be any more than three folders deep.

iii) Describe the content effectively on the site.

iv) A great way to promote your site and what it is about is by having a clear description. Ensure that the URLs match your page content accurately.

v) Keep the URLs short.

These were a few effective SEO Guru tips that will help your site go a long way in 2011.

contributed by, SEO Blog

Top Search Engine Optimization Strategy Tips

Search Engine Optimization online tactic is going to be the most vital step towards building it big on the internet platform. As a result, it becomes ideal to reach your destination at an understanding of the different type of options you have in the structure of SEO services and then design a strategic plan which would focus totally on achieving the objectives so that you get the value for every single tart of your marketing use up. With the help of natural Search Engine Optimization, you could optimize your website to get a top rank with the organic search engine rankings.

There’re different customs ways that different companies agree to getting the website SEO done. A little follow merely ethical techniques while some others take to a shortcut and take on non-ethical ones. Though the later give good quality results, one should be aware of that they are merely short idiom and it’s only the conscious method that’s observed in the former ethical procedures so as to give long period positive results for a website.

Separately from the natural SEO, the website possessor can make use of the paid SEM (search engine marketing) methods so that the visibility of the website is improved and there’s a flood of traffic into the website which will convert into extra sales.

PPC (pay-per-click) is the mainly popular search engine marketing tactic that’s picking by most of the online marketers for it falls sound within the budget that one has catered for their promotion and marketing campaigns.

Getting your website Optimized from a SEO Company that works with a difference befall a factor that would bring about a big difference to the whole business. It’s important to choose for the search engine marketing services that would’ve a competitive rim over the other Search Engine Optimization services companies in order to continue atop the total competition.

contributed by, SEO Blog

9 Crucial Social Media Tips for Beginners

Falling into social media for the primary point in time can be a bit intimidating for folks or else business. There is a learning camber when it comes to becoming more social online & it can take a while to learn what works and what doesn’t. Here are a few of the best tips for Do’s and Don’ts:-

1. Begin Small

You want to begin small and try a combine services out at a time. a lots of times newbie’s sign up for each all social network below the sun and try to raise each of them. Guess how extended they last? Creating profiles for many social websites is hard work, that’s why it’s best to begin by only tackle a couple at first.

Formerly you find the right ones for you or your business brand, then start to fine your hub on those. Finally you want to extent your social media tactic to include more services, but you have to crawl ahead of you can walk.

Begin small, and then rise to other social networks as your confidence grows. Achievements breeds achievement.

2. Get a Widget

Put a widget up on your website for your social networks site. The best place to find followers is your own website or else blog. In addition, it’s much easier to get your readers and friends to vote or retweet etc. to your content or blog post than strangers. Adding a widget next to your content can facilitate.

Facebook has a widget generator you can use, and the Tweetmeme badge is easy to add to your website as well.

3. Regularly Test Your Buttons and Widgets

Do Begin testing which social media profiles have the most impact, then drop the rest. For example, if your site does really well with Facebook shares but hardly ever gets voted on Digg, then drop the Digg vote button.

Lots of time you will see websites plagued with tons of social media widgets and buttons. Outline which social media buttons are getting clicked, and drop the buttons that do not convert. If at all possible you’ll only have two or three social media widgets on each page.

You can see which buttons are useful by using Google Analytics by setting goals to see who’s clicking what. You may also use A/B to see which types of buttons are getting more clicks.

4. Don’t Irritate Your Followers

Lots of people that are just starting out with social media think the best way to “promote” their brand is to publish coupons, offers, news, and anything else related to their business. Rule of Thumb: if it is a little bit you personally wouldn't like to receive, avoid it.

Your social media goal is to be obliging first. People follow and admiration brands that are helpful, not self-promoting shills. Give first, and then ask.

Try posting helpful links to business articles, answer questions, and connected. The followers, commitment, and finally sales will come if you’re obliging first.

5. Don’t Worry About Follower Counts

Don’t consider all the spam eBooks out of there they sell you the idea so as you can exert a pull on thousands of followers in a substance of days. Sure, you could do that and it is not arduous. But the types of followers who are going to be following you are mainly bots. Otherwise they are just following you in this hopes that you will follow them back :) . Finally, they are not followers who would connect with you.

If you want social media followers that are going to listen and interact with you. Moreover ten of those followers are valuable more than a thousand bots.

6. See What the Professional are Doing

Everyone has a dissimilar policy when it comes to social media, and sometimes it’s finest to take a look at people who are real social media experts. Check out sites like WeFollow to find influential Twitter users within your position.

7. Don’t Overlook Niche Social Media Sites

When people think of social media, they typically think about of Twitter or Facebook. But there are literally hundreds (maybe thousands ?) of social media networks sites that you can use to promote your brand or business. Just because a network is not huge doesn’t mean. It’s not going to impact your social media tactic. Often targeted niche social media’s websites can bring more targeted traffic to your website than larger websites.

If you are smart, you can use smaller social networks to help promote your website on other bigger social networks. For example, I have written posts on SEO Blog that has made it to the front page of Dzone, a social media site for SEO Blog. Once the article made it to the front page of Dzone, the attention brought a lot of saves on Delicious, and then made it to the Delicious front page. The delicious front page brought even more traffic, and those Delicious users voted the story up to the Digg front page.

Niche social news websites can be very powerful, and oftentimes much easier to become leading in than the larger sites. Here’s a list of social news sites organized by category.

8. Find folks within Your Niche To Follow on Twitter

The perfect follower on Twitter is one of that has similar interests within your niche. You can find folks like minded to follow on Twitter through these directories and probability is many will follow you back.

Once you’ve started following these persons as well as start interaction with them also. Participate in talks, and do retweet things they say that would be helpful to your community.

It’s not only way to help build your follower counts, it also gives you more weight within your niche. You’ll find great contacts that will help you promote your content and website too. Always keep in mind to give first and ask later.

9. Keep on Humble

Social media beginners regularly try to quickly set up themselves as “experts” within their field, but they have nothing to back it up.

As with no matter which in life, no one likes a know-it-all. Be humble. Ask questions. Teach, but don’t preach. Let others do the hyping for you. And they will if you’re obliging and humble. 

Contributed by, SEO Guru

83 Social News Sites

Social news site will be considered for inclusion after the quality & trust of the social news site is ascertained. This list will be updated regularly. Need SEO, SEM, or Social Media help? Hire SEO Guru!

Auto
AutoSpies – Auto News, Reviews, Car Photos, Auto Show Photos, Spy Shots

Blogs & Websites
Spicypage
Afrigator – African blog aggregator categorized per country

Business
DailyHub – Social Content for Business Geeks
KillerStartups.com – The Next Big Thing on the Internet is here. You pick it.
Small Business Brief

Christian
blogs4God – Popular Posts by Christians who blog

College
Campus Reader – America’s College Newspaper

Computers & Technology
Tweako

Culture
BARKS – Art, Music, Film

Deals
Agent B
Dealigg.com

Developers
DZone – fresh links for developers

Domaining
DNHour.com

Educational Resources
Qoolsqool

Entertainment
ShowHype

Environmental
Hugg 2.0
Plant Change
Fivelimes

Fashion
Stylehive
Chictini.com

Fishing
Angling Masters

Gadgets
Meme or Lame

General
Blipoo
Blogmemes
Digg
Hypediss
iFancyIt.com
IndianPad
linkfilter.net
Mixx
MySpace News
Newsvine
NowPublic
plime
Reddit
Shoutwire
Socialogs
Thoof

Health & Medicine
Dissect Medicine

Internet Marketing
PlugIM
Marktd
Online Advertising News

Microsoft
DotNetKicks

Music
Metalz
Musigg
Screamfeed

News
BuzzFlash

Off Beat
FARK

Parenting
Babblz

Photography
PhotographyVoter

Politics
News Heat

SEO/SEM Related
Sphinn
SEO Tagg

Shopping
iliketotallyloveit
ThisNext
eBay Wiki
Kaboodle

Social Action
Care2

Sports
ArmchairGM
Ballhype
Bikespace
FanNation
Fanspot
FitLink.com
Golf Finder
Golfer Linkup
High School Playbook
iLovetoPlay
Infield Parking
oobgolf
ScoreGuru.com
Sixer – Connecting Cricket Fans
SportsMates – The Global Sports Social Network
Sportsvite – Find people to play with
Takkle – High school sports network
UltraFan
ZexSports
ZigaZoga – Soccer

Tips & Tutorials
Daytipper
Tipstrs
TTiqq

Web Design
Pixel Groovy
DesignSiteUp – Vote on great web designs, submit yours for consideration.

Women
sk*rt
contributed by, SEO Guru