The Importance of Backlinks

You've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "Backlinks"?
Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For Example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites.
This caused a great many websites to drop off the Google map.

We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.
Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.
contributed by, Abhishek SEO

Link Building

Link Building Campaigns, the other half of the equation. The perfect mate to a perfectly optimized page is a well-structured link building campaign.

All search engines evaluate pages from a website for relevance of content. This, of course, is the basis for evaluating which sites rank higher for the targeted search term. In a perfect world for the search engines, the choice should be easy. However, what is a search to do if presented with the case of 5,000 perfectly optimized pages for the entered search term? Good question huh?

To gain popularity for your site, we use written content to produce articles. Now, we can either take your existing written content or we can create written content for you. Next, we submit this written content to article directories, blogs, directories and forums, touting the authority of your site for the targeted keyword. This generates inbound links, and therefore, popularity for your website in the search engines. Most importantly, this link generation creates buzz for your website and therefore you will begin to receive more traffic.

What is Link Building ?

The process of getting quality Web sites to link to your Web site,
in order to improve search engine rankings..
Link building techniques can include buying links, reciprocal linking,
or entering barter arrangements.

Why backlinks from other website is necessary ?

Each site in web needs inbound links to increase link popularity
to achieve higher search engine ranking and traffic. excellence of
link is measured by Google PageRank Higher is page rank the better is the inbound link.


Easy Steps To Getting thousands Of Backlinks To Your Website
Link Popularity as you know plays a leading role in ranking of your websites within the Search Engines. So, the basic idea is, the more links pointing to your website, the higher up the search engines will rank your website. More prominently though is getting those High PR websites linking back to yours.

The question which is digging in your mind… “How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?”And as webmasters, we cannot afford to waste time, especially when you have just started your e-business.

So with that being said, I’m going to reveal to you the ‘Back Door’ strategy I use for getting those High PR links to your website Absolutely FREE and have them begging you to come back. And the cool thing is this can be done following these 3 steps I’m about to mention so pay attention because if you do just this, you will not only get hundreds of backlinks to your website, you’ll also get hundreds, if not thousands of Targeted visitors to your website at the same time……all for FREE!

Are you ready?

Good, because I am.

Step # 1 First you must write an Article.

The first step is to write a related article about your Product or Service that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service. Now, you’re probably wondering why you have to write an article.

Well, it’s real simple actually because what do you get to put at the end of your article?

Your ‘Resource Box’ with your website information and most important of all… your URL pointing back to your website. So when someone chooses to publish your article in their newsletter or on their website, blog or article directory, they MUST add your ‘Resource Box’ with your website information and URL. I know some of you are saying… “I don’t know how to write an article” … well, you’re not alone.

Step # 2 Submit your article to Article Directories.

This is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and/or ezine publishers who are in constant need of fresh, quality information to feed their audiences hunger for information. There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your ‘Resource Box’ with your websites information and URL. It’s all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Backlinks you’ll get to your website.

And since Article Directories have recently adopted RSS(Real Simple Syndication) technology into the mix your articles will even get More mileage without you lifting a finger, creating even more Backlinks to your website.

More on RSS in a minute.

Are you starting to see the Power behind writing your own articles.

I hope so.

Step # 3 Create your own RSS Feed for your articles.

This last step is a very Powerful step as well.

What you need to do is set up your own RSS Feed for your articles.

Now, if you don’t know what RSS is here’s the basic definition…

RSS is by definition –an acronym for ‘Real Simple Syndication’ or ‘Rich Site Summary’, and the .XML extension is the format used for distributing your news headlines via the Web, which is known as ‘Syndication'.
‘Syndication’ is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, subscribers and/or readers who subscribed to your RSS Feed. The easiest way for you to do this is to set up your own Blog either through…Wordpress Or through…

Blogger

Wordpress is a little more advanced so I recommend if you don’t have a lot of experience with Blogs or installing scripts that you go set up a Blogger blog which will only take you less than 5 minutes to do.

I’m just giving you some options, that’s all.
Once you’ve set up your Blog the only thing left for you to do is add you articles.

TIP: Make sure you hyperlink your URL and use Anchor Text with your most targeted keywords. By doing this the Search Engine spiders will rank your website higher under that keyword term you specify in your Anchor Text.

After you’ve added your articles all you have to do now is submit your new RSS Feed to RSS Directories and RSS Search Engines.

Now I know I dumped alot of information on you within this article so just take it Step-By-Step because once you implement it properly it will benefit you for years to come with Backlinks to your website and FREE targeted traffic via the Search Engines, Website Owners and eZine Publishers.

What is Link Popularity?

Link Popularity means what is the existence and presence of your
website in internet or world wide web. it can be measured as how many
sites or web pages link to you. Link popularity is a measure of both the
quantity and quality of sites that link to your site.

What is PageRank?
Google PageRank can be termed as numeric tool from 1 to 10 to measure the importance of webpage. Google calculate the PageRank on the basis of quality of inbound links. Google PageRank is one of the factors for determining the search engine ranking of web page.

Search Engine’s algorithm is always changing to find artificial techniques to blow up link popularity to get higher search engine ranking. Natural link building strategies involve getting inbound links from all type of relevant sites ranging from PageRank 0-10.

Generally link buyer’s or link builder ask for a link from higher PageRank to get quick link popularity which is unnatural. If you have get 100 links and got 90 inbound links from PageRank 3-4 it will clearly indicate that some link buying has been done or some non ethical techniques has been used by a website to create inbound links.

Therefore you must get at least 25% inbound links from relevant webpage have PR zero to make your link building strategies more natural. In our opinion relevance of site giving inbound link is more important than PageRank. Getting inbound links from PageRank 0 is important factor of natural link building or link popularity strategies and must not be ignored.
contributed by, Abhishek SEO