Keyword Research Tools

Keyword research is the most important part if you are going to build a website. If you know what users are searching for, you know what kind of topics cover to target when you create content or showcase products for the website. Keyword research discovers this information for you.

You should realize that user search queries trends change after a while, so it is a excellent idea to refresh your keyword data on a usual list.

Ideally, the KP’s tool should allow simple, fast access to complete data. Numerous tools exist today on the web to help you for perform this work, and they range from simple online services to products supplied by the search engines themselves. You require to recognize your needs before you choose a tool, as well. If you know your seasonality, it will help inform the selection of keyword research tools. Some keyword research tools only show you 30 day data. While this may seem like enough, be advised that if not you track the keyword data manually, you may imagine seasonal terms have extra traffic than they truly do. Vacation related searches point at various times, and a keyword research tool only showing the past 30 days data this may be very short a window to really show you the yearly trend(Search Queries). Main thing is you could end up thinking there’s many of traffic on a term, when that traffic only occurs once per year.

Other keyword research tools show you around one year of data, which is an excellent way to flatten seasonal trends (Search Queries) and help you to see what a longer time of user data looks like.

As mentioned, some keyword research tools are third party; while others keyword research tools are direct form the search engines themselves. These keyword research tools  offer an excellent way to gain insight via trusted resources, though you should keep in mind that even these keyword tools represent only a snapshot of the true number of searches users do on any given phrase or word.

Every keyword tool should be capable of to presenting you not only data on exactly what you asked for, but also data on related key phrases to the one you inquired about. Your chosen keyword research tool or keyword analysis tool should allow you to export your data so you can manipulate it on your own time.

Finally, it is very important to know that if you use a variety of keyword analysis tools, you will observe a range of results. This is because of the sources of the data, obviously. The main point here is to keep in mind to treat this data as a keyword search trend. If you graphed the numbers shown between keyword analysis tools, the graphs should be approximately the same. You should be focused on the trend (keyword search trend), which points to the most searched on phrases, rather than the complete numbers shown in any keyword research tool.

Keyword Research Tool List:

Microsoft Advertising Keyword Research Tool – (It’s an excel plugin – super simple to install and use.)

Yahoo Clues – cool tool from Yahoo

YouTube offers us their tool for researching keywords and phrases

Google’s Keyword Research Tool – be careful with the settings to get best results

Google Insights

Google Trends

SEOBook’s Keyword Tool – requires at least a free account

Keyword Discovery – requires a free account; to see deeper data, you must pay

WordTracker’s Free Keyword Tool – requires you to pay to see deeper data

Tag Crowd – cool tool

Keyrow – very cool

Hittail keyword tool – Great tool if you are active with managing your content and mapping to targeted keywords.

contributed by, SEO Guru

Optimize Your Long Tail Keywords

We all prefer our customers to be serious shoppers with money ready to spend. There is nothing worse than wasting valuable time with a customer who isn’t serious about a purchase. Whether at your bricks and mortar location or your website, you want to draw motivated shoppers versus window shoppers. So how do you drive top quality traffic to your website? The kind of traffic that is ready to buy?

Organic SEO Legal Guidelines

ORGANIC SEO follows all the legal guidelines set by the Search Engines! Beside this, there are important factors which need to be considered for Organic SEO!!

 

Following are the important factors of SEO !!!

Keyword Proximity

The keyword factors play a part in the portion of the Google algorithm determining page relevancy. Google looks at the following keyword factors and assigns a relevancy score for each page of your site. The factors are listed in approximate order of importance; however, like all factors in the Google algorithm, this is subject to change. Google looks at individual words that make up phrases. The closer all words in a keyword phrase are together, and in the correct order, the better. Obviously, exact matches score the best. As an example, say someone does a search on "hotels in India". Google will assign a higher score if your page contains "hotels in India" than if it contains "cheap hotels in India". For the latter, all three words are contained on the page, so the page would receive some score, but since this is an inexact match (there are words in between "India and "hotel"), the page score would be lower than for the exact match of cheap accommodation in India. Keyword placement is a seo metric measure where on the page keywords are located. Google looks for keywords in the page title, in headings, in body text, in links, in image ALT text, in drop-down boxes, in file names, and in domain names. Keyword prominence is a measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

Keyword density is also known as keyword weight, and is related to the number of times a keyword is used on a page divided by the total number of words on the page. There is some confusion over keyword density. Part of this stems from the fact that different software programs look at different parts of the page and calculate this differently. There doesn't seem to be an ideal density value for Google - from 6 - 20% is good. Just don't spam. In other words, don't fill your pages up needlessly with your keywords - not only will customers think your site is amateurish, but Google may penalize you. It is not clear however whether Google measures keyword density per page, across the entire site - or both, in their ranking algorithm. There is one place on a web page where your keywords MUST be present, and that is in the page title, which is everything between the TITLE tags in the HEAD section of a page. The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser favorites. Correct use of keywords in the title of every page of your website is extremely important to Google - particularly for the home page. If you do nothing else to optimize your site, remember to do this! Also note that the "Keywords" META tag is ignored by Google. Concentrate your efforts on the title for each page, making sure they contain the best keywords for the content of each page. The title shouldn't consist of much more than about 9 words or 60 characters, with your keywords used at the very beginning of the title. Since Google is looking for relevant keywords in the title, this means you should NOT include your company name in the title unless your company name is so well known as to be a keyword in it's own right with instant name recognition - like Disney, Nike, or Yahoo. If you must include your company name in the title, put it at the end.
Using the right search engine optimization technique (SEO) is crucial for online success.

contributed by, ABHISHEK SEO

what is keywords

A keyword is a word or phrase (called a keyword phrase) that is used to help index content on Web pages so search engines such as Google can better categorize them and deliver those pages appropriately when people conduct searches.
In other words, Google scans your blog pages and identifies keywords and keyword phrases using a contextual algorithm. Google then indexes those pages based on the content and keywords found on those pages and delivers them when people search using the keywords found on your blog pages.
Keywords are an important element of search engine optimization (SEO).
contributed by, ABHISHEK SEO

Keyword Optimization - A Simple 3 Steps Strategy

Keyword optimization is an important function that needs to be performed by anybody wanting to increase their online presence. By strategically placing the right keywords around your site you can easily increase the amount of search engine traffic you attract. Before this is done however you first need to develop a keyword list consisting of words and phrases that are most relevant to the 'theme' of your site.

Upon completion of your keyword list the next step is place certain words or phrases around your website according to their relevancy. By doing so you are making your site more search engine friendly. This will result in your search engine rankings being increased along with your website traffic. Now the question is how to best place your keywords to get you these results.

Let's take a look at a simple 3 step keyword placement strategy you can use that will increase the flow of search engine traffic to your site. 

The Main Page

The keywords you select for use on the main page or home page of your site will be those that reflect the 'broadest' relevancy of the site itself. The overall theme of your site is not necessarily meant to be highly targeted. Your home page is intended to actually attract and funnel your website traffic to more targeted categories and pages within the site itself. For this reason your keyword selection on your main page should be less targeted and broader in nature focusing only on the overall theme.

For instance your site may be marketing landscaping tools therefore you will want your home page and the keywords to focus on the subject in general. You are not trying to promote any particular tool here but rather just make visitors aware the site offers tools in the field of landscaping.

The Category Page

As visitors dig deeper into your website into the various categories you have to offer their focus and yours too will be more defined. Here is where you will choose keywords that are more relevant to the particular categories.

Using the above example of landscaping the category page(s) will focus more on certain aspects of the landscaping field. For instance garden tools, lawn maintenance equipment or tree removal can be found in this area of the website. The keywords you choose here will better reflect these categories and help visitors narrow down their search.

We are now 'deeper' into the website itself therefore the focus is becoming more targeted as should your keywords.

The Merchandise Description

If you are promoting something here is where you 'bring home the bacon' by clearly defining who your target market is with your keywords selection. We are now deeper yet into the website where you are focusing on very specific products with very specific applications.

The keywords you select here will tend to be long tailed keywords that are 'highly targeted' and clearly defined. People responding to your long tail keywords already know what it is they are looking for. These types of people are usually ready to make a purchase otherwise they would not have responded to your keywords!

Using one more time our example of landscaping here is where we display specific tools that serve particular needs. For instance rakes, shovels, tree loppers, or even hedge trimmers will be found in these areas. Obviously there are not too many words you can use to describe these particular tools therefore your keyword selection will be very precise and targeted.

Taking the time to implement simple keyword optimization techniques as we discussed above will increase the amount of search engine traffic you receive. With the proper keyword placement can easily make your site more search engine friendly which will boost your rankings. The net result will be an increase in your website traffic and all without spending one time.

contributed by, ABHISHEK SEO