404 Errors

Sometimes we get some 404 errors in our WMT and when we look at the "Linked from" tab we see that the problematic URL is being linked in certain pages where if we do a quick check there is no direct link to that file, not even inside of the Javascript code. So, where might be the problem then? if your client's website is using flash, that may be the origin of the problem.

One of our clients had a small flash gallery and the SWF file was loading it contents from an XML file which contained the list of images to be displayed. The SWF path was correct, the gallery was working seamlessly and we were continuously getting and 404 in WMT for those XML files. Obviously that XMLs were only linked inside the SWF files, and that was when we realized that Google was trying to index the SWF contents and when doing that it was crawling a wrong path for the XML files, and that was the reason why we were getting 404 errors alerts in files we never linked inside pages without a simple direct or visible link to them.

The solution, add the full path in the link to the XMLs files inside the SWF or a slash at the beginning of the URL to avoid the creation of non-existent URLs.

I hope you find this small tip useful, but sometimes when you don't know where the problem is or where to look for... it's a good idea to try other things that might not have sense at all at the beginning.

Ways To Build Your Brand Value

Ways To Build Your Brand Value
Building your brand value online requires time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with search engines and consumers, helping increase online brand presence and more. Brand value is not something that just happens. It takes a conscious effort on your part to ensure that its brand value becomes a valuable asset.

Here Are Three Ways To Help Build Your Brand Value 
Invest In Content Marketing

Marketing of a good content should try to educate the consumer, not just be a sales pitch for your product. Consumers do not care how wonderful your company is, just know what you can do for them. How does your product to solve your problem? Content marketing is the way to position itself as the solution. By producing quality content (which could be anything, including videos, blogs, white papers, and more) that is establishing itself as an industry expert. The more confident you are (search engines and consumers), the best heritage of the brand. 

Cultivate Relationships With Industry Bloggers  Obviously, a great piece of content that will do much good if you can not get any eye on it. That's where influential bloggers can provide a great benefit to your marketing campaign content. A popular industry blog can reach thousands of unique visitors a day and messages can get shared across a variety of social networking sites hundreds of times. Some blogs allow you to post the guest speakers, a great place to build your portfolio link. If you can develop a good relationship with a popular blogger, you may be asked to become a regular writer for your blog. It may also be willing to write a post to promote your business. It is a reliable source of information by your target audience. Having a powerful blogger support your company not only builds brand value can also help drive a huge amount of traffic to your site.

Build An Online Community  There is no doubt that socially and SEO crossroads and influence others. The three major social networks Facebook, Twitter and LinkedIn, but there are plenty of small and niche social networking sites where you can develop an online community. The more followers you have on Twitter (preferably active accounts operated by human beings, not robots), most likely your Tweets are retweeted. More Facebook fans, most people that your brand can interact with every day. LinkedIn is a great place for lead generation, and to share content across the LinkedIn Groups. Their connections to spend their content throughout its connections and later spreading its brand and content so far.

contributed by, SEO Blog

Domain Parking Practices

There are lots of ways by which you can make funds on the net & domain parking is one of the simple ways. You can park your domain while you are building your site. This is an efficient way to set your site while it is being built & also avoid disappointing your visitors while site is being built. There's some domain owners who park their domain & do not create their site, with funds being their main motive. Companies can also make use of domain parking as one of the choices to divert its net site traffic to another net site if its own.

You require to have the knowledge on what type of domain you could park. Creative & effective thinking & planning can help you to buy domains with this idea & capitalize on them. In case you come up with a brand spanking new idea & you recognize that there is no domain name ( i.e. with .com) for it, then you can immediately park the domain name & earn from it. On doing so, the probability of that you being approached by anyone who badly needs that name is high, & they may even pay you a immense amount for it. Try filling the landing page with suitable ads or affiliate promotion ads or banners, & it can give you regular income (monetized domain parking). You can also have your web presence by having a page with "under construction" or "coming soon" words on the page. This can help you to park the net page before it is prepared to launch (demonetized domain parking). Never delay much in purchasing a domain name, because by the time you settle on purchasing one, anyone else could possibly have owned that domain name & capitalizing on it already.

Incase you are not looking out to make money, sign up for some affiliate programs, build up a webpage & maintain the page & fill it with commercials. You can also opt to share the profits when you work with some company who can manage it for you.

The domain owner is usually paid depending on the number of links that have been visited (like pay per click), & also how these clicks have been beneficial. The intent of the visitor can be revealed based on the keywords the visitor makes use of for the domain name.

There's lots of companies who do domain parking & related management activities for you. They pay you some percentage of the fees. Some give you a cheap domain registrations & also with some incentives to gear you up to join.

There's numerous domain parking options available for you. Incase you are unable to come up with any catchy phrase, pick some name that is similar to some other company or competitor, which can give you high chances of hits.

You can also pick to opt for expired domain, in the event you require to. As these domains used as sites earlier & expired, still hold on to some inbound links. Such domains on reusing can start with more visitors initially. When the site operators & the search engines remove the earlier available inbound links of the site, the number of visitors can go down gradually.

Note: Domain parking practices is other wise known as domain squatting or cyber squatting to some people and there's companies who charge against individuals who domain park against their brands or brand names which they think about as their sole intellectual properties. ICANN (Web Corporation for Assigned Names and Numbers) handles complaints regarding domain parking scams.

In the midst of making money, you always need to be cautious, with some people in the market who do unethical business practices. They can go to the extent of redirecting the homepages to the domain that is parked so that people tend to click that domain that is parked. Always be alert with the black hat practices that some people follow to get on the top or make money is a shorter period. Do focus in reading the fine prints since some scams out there can benefit these domain parking company over what they benefit the individuals.

contributed by, SEO Blog

Top Search Engine Optimization Strategy Tips

Search Engine Optimization online tactic is going to be the most vital step towards building it big on the internet platform. As a result, it becomes ideal to reach your destination at an understanding of the different type of options you have in the structure of SEO services and then design a strategic plan which would focus totally on achieving the objectives so that you get the value for every single tart of your marketing use up. With the help of natural Search Engine Optimization, you could optimize your website to get a top rank with the organic search engine rankings.

There’re different customs ways that different companies agree to getting the website SEO done. A little follow merely ethical techniques while some others take to a shortcut and take on non-ethical ones. Though the later give good quality results, one should be aware of that they are merely short idiom and it’s only the conscious method that’s observed in the former ethical procedures so as to give long period positive results for a website.

Separately from the natural SEO, the website possessor can make use of the paid SEM (search engine marketing) methods so that the visibility of the website is improved and there’s a flood of traffic into the website which will convert into extra sales.

PPC (pay-per-click) is the mainly popular search engine marketing tactic that’s picking by most of the online marketers for it falls sound within the budget that one has catered for their promotion and marketing campaigns.

Getting your website Optimized from a SEO Company that works with a difference befall a factor that would bring about a big difference to the whole business. It’s important to choose for the search engine marketing services that would’ve a competitive rim over the other Search Engine Optimization services companies in order to continue atop the total competition.

contributed by, SEO Blog

Most Valuable SEO Tips Get Keyword Ranking in First Page

Follow the following tips to get Keyword Ranking in First Page of Google Best way of optimization:-

On page Optimization
a) Header and footer Optimization
b) Link Optimization
c) Image Optimization
d) Content Optimization
e) Bread Crum Optimization
f) Navigational or Menu optimization
g) Keyword analysis
h) Writing best Meta Tag with keyword analysis
i) XML Sitemap generation

Off Page Optimization
a) Search Engine Optimization
b) Directory Submission
c) Article and Press Release submission
d) Social Bookmarking
e) Video submission
f) Link Building (One way , Two Way, and Three Way)
g) Forum and Blog Signatures,
h) Blog Reviews and Promotion,
i) Viral Marketing,
j) RSS Feeds,
k) Free Backlinks Creation,
l) Increase Page Rank

Social Media Optimization
a) Forum Discussion
b) Blog submission
c) Making Profile on Social Networking site (Like: Stumbleupon, Digg, Delcious, Twitter, Facebook Etc).

contributed by, SEO Guru

Tips to Boost Up Your Search Engine Visibility

SEM’s a method that includes many different activities and efforts. SEM’s usually a longer process except there’re ways to boost up visibility online even as you remain for things to work on the organic part of search marketing.

Google PageRank Update January 2011

Are you Excited ? Distress? gloomy? fuming? 

 Yes, Google has updated the PageRank you see in the Google Toolbar.

What’s Reality in SEO?

SEO’s nothing above a structure of inbound promotion expected at deliver traffic to your website. It does not rotate around secret coding placed on the back end of your web site that claims instant results. SEO’s the process of branding and marketing your online business.  SEO is 80% promotion and 20% technical so do not think it require a mad scientist or a developer. The procedure stalks from recognizing the huge variety of search conditions used each day by your visitors to find what you’re selling. In order for your visitors to hit into anything stemming from you these search conditions need to be presented on all matters including your web site.

Who is Seo Expert?

Smart individuals as well as intelligent firms know the key to success and weight of having web site, how it generates businesses to be conducted over the internet, generally known as E-commerce.

“SEO Guru” Gives SEO Link Building Advice

The way of search engines work almost always changing. Several time the change occur though we slumber and several times we’re given a heads up method in advance thus so as to we can set up for the blow. In spite of building links is always going to be a primary part of building up a business online.

Increase Search Engine Traffic

They're the stake of support for your online business. And mind you, we haven't brought these systems from some far off globe. They are rather from our precious globe earth and you have seen them around you, but never realized what they were.

 

Boost Your Search Engine Visibility: By SEO Guru

Currently, most of the advertising companies are launching their websites and the major point behind it’s to get maximum number of targeted Customers to their websites. It ultimately helps them to boost the sale of their products and services. But you can’t achieve your target with non-search Engine-friendly website.

Benefits and Risks of a Sitemap Uses

Sitemap’s an XML file to lists the pages of your website that you want to make sure search engines reads quickly. Usually you want to make sure that the sitemap includes the mainly important pages of your website with the ones that have recently changed or been added.

SEO For Blogging

It's no secret that blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you are dedicated to posting on a frequent basis.

The Top 50 Marketing Blogs To Watch in 2010

"Build it and they will come" only works in the movies. To get customers into your store or website, you'll need nothing short of a bulldozer crew or great marketing! To help, entrepreneurs are often inundated with tools such as SEO, Twitter and Blogs, but with only limited resources it can be difficult to choose where to invest your time. In addition, with competitors and the noise of advertisements everywhere, it's more important than ever to cut through the clutter like a hot knife through butter! Luckily for you, here's list of "The Top 50 Marketing Blogs To Watch in 2010" can be your "hot knife" and reveal the best marketing tips and strategies to help you and your business stand out.

5 Rules for Successful SEO Copywriting

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the correct keyword density and an engaging text for the visitors is not an easy task.

Organic SEO Legal Guidelines

ORGANIC SEO follows all the legal guidelines set by the Search Engines! Beside this, there are important factors which need to be considered for Organic SEO!!

 

Following are the important factors of SEO !!!

Basic Steps Of RSS To Syndicate Your Real Feeds

Remove Blogger Navbar Completely

Keyword Density, Frequency, Prominence And Proximity