Google Search Results Now Include Concert Dates

Are you one of those people who seems to always find out about concerts just a bit too late? If so, then I've got good news for you: Google will now automatically list relevant concert dates when you search for your favorite musicians.

As Kavi Goel, a Google product manager, explains in a blog post, Google search results conveniently now include upcoming concert tour dates right under an artist's official website. The tour dates are listed only if the artist will be appearing near your location within the next few months through, so no worries about having search results flooded with distracting data about distant concerts.

The upcoming concert date information is aggregated from several different websites and comes with links which will allow you to purchase tickets. No fuss, no muss.

Now the only thing that's missing is a button which will dispatch a Google employee who'll camp out in front of tour buses in order to collect autographs for you.

By, Internet Marketing Guru

Google Releases The New And Improved GoogleBot

Google has one of the most wide web site indexes in the World Wide Web. Being the most popular search engine there is today, Google has established itself and set standards for other search engines to try and follow. Company has done this by using one of the most advanced indexing tools in its armoury, the GoogleBot.

Pay Per Click Advertising (PPC)

Using Google AdWords for Your PPC Campaign

Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google's popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.

With PPC, you pay only when someone clicks your ad and visits your Website. Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords.

How much you pay for each click depends on how much you're willing to bid for your selected keywords, and in Google AdWords, to some extent on your "Quality Score". The higher your bid (and, in Google, the higher your Quality Score), the better chance you'll have of getting your ad listed at the top of the ads displayed on the page. When managed skillfully, pay-per-click advertising can help you attract prospects to your Website and convert your prospects to paying customers.

Other Ways Google AdWords Can Help You

Google AdWords is not only a pay per click advertising outlet, it's a powerful tool that can be used as an advertising template for your online ads. Additionally, as arguably the largest web-based global marketing network, Google is a good way to get exposure for your Website on the Internet. You can get information about Google AdWords from just about every search engine results page Google displays by clicking the Advertising Programs link at the bottom of the AdWords welcome page. By placing the highest bid on a keyword or keyword phrase you can get great noticed when someone types your keyword into their browser for a Google search.

Setting Up and Managing Google AdWords

Google AdWords makes pay per click advertising easy to manage. You create an account, select potential keywords, write your ad and then place your bid per click and set your daily maximum for your targeted keywords. You decide if you want your ads to appear only on Google's search pages (Search Network) or on other Web sites (Content Network - Google AdSense) or both. You can also use site targeting that allows you to select individual websites where your ads will appear, such as on this about home business website. Your ads are subject to Google's approval but the approval process and launching your ads happens very, very quickly.

There are plenty of sites that want to host your ads, too, because making money with Google AdSense has become a hot business of its own. When sites place your Google AdWords ads on their site and a link is clicked, part of your Google AdWords payment is directed to the owner of the site through Google AdSense.

contributed by, ABHISHEK SEO

Google Pagerank Algorithm Secrets And How It Works

PageRank is defined as a numeric value used by Google to show the value a page has on the internet. According to Google, all pages that have links to other pages are a benefit to that other page. If visitors go to a certain site from one particular page, then that page is ranked very important. When users visit a site from another page, that page votes for that page being visited. Google determines the value of a vote based on the importance of that web page to the search engine. To determine this importance, Google have come up with a system that enables them to calculate the importance of the page. The level of PageRank will determine if and where that page appears in search results.

Calculating PageRank
Google uses an equation to calculate PageRank. This equation is as below:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)

In that equation, the values t1 and tn are pages that are linked to the page whose rank is being calculated. The value C represents all outbound links on that page while‘d’ is the damping factor. This is normally calculated as a standard 0.85. Google also uses the term ‘share’ to calculate the final PageRank of a page. This is done by dividing the PageRank value by the outbound links that are on that page. This is the ‘vote’ that other pages have helped cast on the page to increase the rank. Therefore, Google shares out the number of ‘votes’ on that page for all pages that have ‘voted’ for that page so that they all get a point towards their PageRank. Therefore, the less outbound links there are on a page the higher that page will rank and that ‘vote’ will be valued more when linked to other pages.
According to many experts, Google uses an algorithm to calculate PageRank. This algorithm is not known by people other than Google. Like all algorithms, moving from level 1 to 2 will be much easier than moving from level 2 to 3. When calculating PageRank, previous positions do not count in that all other information is discarded and PageRank calculated afresh. If two pages without any other links ‘vote’ for each other, their PageRank values will be calculated based on each others PageRanks. Therefore, one of them will have inaccurate information as it was calculated based on the other’s PageRank, which had not been calculated yet. This will consequently lead to the second one having inaccurate information because it will also be calculated based on inaccurate data.
In order to get to a more accurate PageRank value, Google uses the newly calculated PageRank values to calculate slightly more accurate PageRank values. After repeating the calculations about fifty times, the difference between the results starts becoming negligible and Google gets its values at that point. However, based on this algorithm, it is almost impossible to have 100% accuracy rates for PageRank values. This is because the initial information used was not accurate and subsequent calculations were based on that information. This long process is the reason why PageRank updates take as long as they do.
contributed by, ABHISHEK SEO

Google Buzz Panned by SEO

Google's new "Buzz" social networking feature has been panned by SEO experts and industry analysts, who have questioned the project's relevance.


The comments come after a number of companies, such as Microsoft and rival search engine Yahoo, have criticised the new project for crowding the market and copying previous social networks.

Google has partially aimed Buzz at businesses, saying in an official blog post that content posted on public networks within the Buzz platform will be indexed by the Google search engine.

However, chief executive of Stewart Media, Jim Stewart, says this won't necessarily be attractive to SMEs if the platform is too complicated to work.

"Google has always been a bit too technical in this space. They were like this with video, and ended up buying YouTube because Google Video was too convoluted."

"I think a big problem with this is that it's all held within the browser. With other chat programs and those sorts of things you can pull them out and are separate to the browser experience, so it's pretty restrictive in that sense."

Google Buzz appears as an extra tab in a Gmail inbox, and allows users to post content via status updates similar to the methods used by Facebook and Twitter. Users can share photos, videos and links in both public and private groups, while new features built into the Google Maps applications incorporate social interaction with Buzz.

Stewart says the Buzz platform is extremely similar to Twitter, especially with the added feature of indexed content, and says he is unsure of who will actually use Buzz regularly to make it a competitor with Facebook or other social networks.

"Google are already doing this same thing with Twitter where it's being indexed in a live environment, but to be honest it really depends on how old all of these things are, and after a few hours these things drop from view."

"There is probably a niche out there that will use it, but I'm not sure. I'm really unsure of how it's going to position itself on the social media space next to Facebook or Twitter."

Rafe Needleman from CNET also criticised Buzz, saying it lacks the innovation provided by rival social networks.

"My big beef with buzz is that it's yet another social communication system aimed at an audience that's already deluged with communications methods and networks. I don't mean to suggest that Google shouldn't try to compete in this space, or any other, but there's more that could have been done here."

"Recognising that Twitter is still a destination for millions of users would be good. The capability to put items on Twitter and have them show up in Buzz is nice, but for some reason Google decided not to enable the reverse."

PC Advisor wrote the introduction of a new social network doesn't matter as the service itself lacks a number of features seen on other sites.

"It's way too early to give the definitive verdict on Google Buzz. At first glance, it's a so-so Twitter clone with a bunch of glitches, and the look and feel of Gmail. The potential for success lies in its ability to set tailor-made privacy settings, interact with other Google social services and utilise search to point only useful or interesting information at users."

Yesterday Microsoft attacked the service, saying users won't want to deal with a totally new social network when services such as Facebook and Twitter are already available. Yahoo also said it had introduced similar features over one year ago.

Google Buzz is now being rolled out across Gmail accounts, with the process to be completed in the next few days.

contributed by, ABHISHEK SEO

Google SEO Tips For New Website Owners

SEO, the art and science of ranking well in search engines, is one of those things that is easy to learn but hard to master, so let’s focus on the easy part first. You’ve got a website and it’s not ranking in Google well for whatever search term you are coveting. So what do you do?

Here are some simple things you can do:

1. Figure Out Your Target Audience
Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? Are they ready to buy? Are they just doing research? Are they big spenders or are they cheapskates?

2. Update Your Page Titles

The page title or “title tag” is perhaps the most important element of SEO. These are the words that appear at the top of your web browser when you are on a page. They are also the words that show up in the blue links in Google. Put the search terms you are targeting in your page titles.

3. Make Each Page Title Unique

It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:

site:yoursite.com intitle”the words in the title”

4. Add Internal Links

The number of links a page gets from its own site and which pages link to it matters. The home page is the most important on the site and so the pages that are linked to from the home page are also important.

5. Add Your Address to Every Page

Ideally, every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines.

6. Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.

There are a huge number of yellow pages-like sites that allow you to update your business information for free. These sites get a lot of traffic and tend to rank well.

7. Get Links

Now none of the above stuff will work very well if you don’t have any links to your site. The big search engines look at links from other sites as a sign of quality and trust.

There are hundreds of ways to get links like writing articles for other sites, sending out press releases, adding your business info to social media sites, etc.

contributed by, ABHISHEK SEO

Google PageRank Drain is Real

Google: PageRank Drain is Real

This is hardly new news, just a new look at the Webmasters’ SEO section at Google. As any of you that follow PageRank literature know, there is a debate amongst SEOs as to whether outlinking “drains” PageRank.

One side argues that in google’s white paper Google clearly sets the foundation for PageRank drain. The other side aruges that linking is part of the Web and to penalize for outlinking is absurd. (Note: PageRank drain is considered to be sitewide, not on a page by page basis.)

But in the second section at the bottom of the Google SEO page, Google states that “doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.”

Looks like an admission of some sort of PageRank drain to me. However, it is important to note that they use the phrase “link popularity.” Can outlinking really reduce your backlinks, pretty much the only measure of link pop? Doubtful, but it’s interesting, nonetheless.

But before you run off to encode all your links, note that GoogleGuy has gone on record stating that it is rather easy to spot a domain hoarding PageRank. I believe him. It would be rather easy to spot a site with a very low (none?) outlink count and a huge backlink count. It just doesn’t look natural.

contributed by, ABHISHEK SEO

Google Algorithm's Top 10 (Assumed) Positive Factors

1 Keyword Use In Title Tags "Notice number one – that you have HTML title tags that reflect the key terms you want your page to be found for. That's been the advice since I first starting writing about SEO back in 2008. Even in the age of it's all about links -- it remains the top ranked tips by so many experts.

2 Global Link Popularity of Site The overall link weight/authority as measured by links from any and all sites across the web – both link quality and quantity – "Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters and a port, that's a good indicator that it is an important hub. That orphaned web page with no links pointing to it? It may as well be a hidden tribe of Amazons that no one has discovered."

3 Anchor Text of Inbound Link "Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is 'about'".

4 Link Popularity within Site's Internal Link Structure (Refers to the number and importance of internal links pointing to the target page) – "As mentioned on my blog, you can pulse a page's rankings by including and excluding links to it from your home page."

5 Age of Site (Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines) – "We have seen new sites flourish as long as they have a clear connection to the 'parent' site that has already gained trust."

6 Topical Relevance of Inbound Links To Site (The subject-specific relationship between the sites/pages linking to the target page and the target keyword) – "We seem to have moved from analysis of simply anchor text, to including surrounding text and probably even page theme."

7 Link Popularity of Site In Topical Community (The link weight/authority of the target website amongst its topical peers in the online world) – " I've seen one of my sites goes from #39 to #1 right after I got 1 link... from the #1 spot on the keyword I was trying to get".

8 Keyword Use in Body Text (Using the targeted search term in the visible, HTML text of the page) – "If you are writing about 'dogs' then you should naturally use keywords related to 'dogs' within your content. If you don't have keywords within your content it can become hard to rank for those terms.

9 Global Link Popularity of Linking Site "This is why people bought PageRank 7 site links for lots more than PageRank 6 links. The links were very valuable, and the information on how strong they were was very valuable.

10 Rate of New Inbound Links to Site (The frequency and timing of external sites linking to given domain) – "I don't think getting fifty links overnight will kill you. Especially if those links are bringing traffic and from quality sites. Getting 100K links overnight and having no visitors or search queries as a result smells abit fishy no matter how you look at it."

contributed by, ABHISHEK SEO

Google Optimization

Google Optimizing your website is one, if not the most important thing to do for your website. Not only are there more searches performed using Google, but most importantly Google searches generate more sales per search.
Google is one of the strongest search engines which dominate in the arena of search engine marketing. In India nearly 80% of the searches are coming from Google search engine. Either it be any professional, common laymen, teenagers and everybody who know basic knowledge about internet surfing used to get result by searching in Google. Google have full coverage of the web and it gives relevant and desired results in few seconds. Google aims to present you an easy, honest and objective way to find high-quality websites. It keep on updating itself and provide generic result which is visitor specific.
Practicing to list in top ten results in Google search engine is not a one day process. In order to stay longer in top ten listing our experts do lots of practices which are Google friendly. Google.com has special Search Algorithm and we make changes in your site if needed so that your site should be compatible with Google Algorithm. Google guidelines states that no SEO Services provider can guarantee you to get listed in top 3 results for longer time. So be aware and confidential to delegate SEO Service to right SEO firm which assure you to get listed in top result.
You need to improve your ranking in order to show up higher in the Google search results so that people actually find your site.

While there are no "magic bullets" to improving your Google rankings, there are ways to help make sure that your site looks okay to the Googlebot. Combine this with some luck and some cross linking and you'll get higher ranking in Google.

Google Optimization Tips

1. Your site should have a clear hierarchy.
This means that headings should follow in order from h1 to h2 and so on.

2. All pages on you site should have text links to them,
not just graphics. And it helps if those text links say something other
than "click here".

3. Offer your readers a site map of your site.

4. Validate your HTML and keep your links current.

5. Request reciprocal links from other Web page writers.
contributed by, ABHISHEK SEO

How Google Indexes Your Site

First off, let's describe what we are talking about. A "bot" is a piece of software from a search engine that is built to go through every page of your site, categorize it, and place it into a database.


Google has three well known bots: The Adsense bot, the Freshbot and the DeepCrawl.

The Adsense bot, as you could probably guess, is used for publishers who have Adsense on their sites. As soon as a new page is created, the JavaScript within the Adsense code sends a message to the Adsense bot, and it will come within 15 minutes to index the page so that it can serve up the most relevant ads.

But, for this conversation we are only concerned about the DeepCrawl and the Freshbot.

The Freshbot crawls the most popular pages on your website. It doesn't matter if that is one page or thousands. Sites like Amazon.com and CNN.com have pages that are crawled every ten minutes, since Google has learned that those pages have that amount of frequent changes. A typical site should expect to have a freshbot visit every 1 to 14 days, depending on how popular those pages are.

What happens to your site on a Freshbot visit is that it finds all of the deeper links in your site. It places those links into a database so that when the DeepCrawl occurs, it has a reference.

Once a month, the DeepCrawl bot visits your site and goes over all the links found by the Freshbot. This is the reason why it can take up to a month for your entire site to be indexed in Google - even with the addition of a Google Sitemap.

So, be patient and keep on adding content to your site, and work on getting valuable in-bound links to your site - Google will reward you for it.
contributed by, ABHISHEK SEO

The Importance of Backlinks

You've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "Backlinks"?
Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For Example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites.
This caused a great many websites to drop off the Google map.

We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.
Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.
contributed by, Abhishek SEO

Google Bowling: What is it? Does it Work?

GoogleBowling
After being in the industry for years, we often forget that not everyone is familiar with every term we use. We take lots of knowledge for granted. This is not unique to SEO: it happens in every specialty field.

The industry phrase is “Google Bowling”: Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don’t like or want to appear in the SERPs).
On the most basic level, it’s exactly what was described in the comment: A really bad / obvious link farm pointed at a competitors site. There is not enough information from the “example” question to give a good “how many bad links would it take” answer. Everything is really on a case by case basis. If you have a site of the target’s strength, how much spamming can you do before you get a penalty?

There are plenty of other ways to get a competitors site banned or totally screwed in Google. Imagine the example where someone leaves a comment on a site with a link. That link is later redirected to a virus. The site is then reported to stopbadware: then everyone who goes to the site from Google is told that the site is potentially harmful for at least a month while they struggle with customer (no)service. There are other, even more malicious ways of taking down sites that I’d rather have as few people know about as possible.

For the Aspiring Google Bowler the question you have to ask yourself is: what are the ranking / banning / penalty factors that Google looks at for the target site / page that YOU have some control over. Add in some social engineering and a mind for mischief and it’s easy to see how Google bowling works.

For the Corporate Customer that really wants to Protect their brand: don’t try to tackle this on your own. If you brand is worth in the millions or billions of dollars: pay the money to have someone manage ALL the SERPs for your brand related queries. While this will be impossible for some brands (Viagra springs to mind), for the vast majority of companies and brands, the SERPs can be sanitized to include only things you want your customers to see: by hook or by crook.

The price for this type of service usually starts at $100k per year and goes up from there (for the people that can actually deliver what they promise). I know a few of the best in the Industry that do this and let me put it this way: it’s worth it for companies that do billions in sales to spend a few million a year on Search Engine Reputation Management over and above what they spend on PPC, links and rankings.
contributed by, Abhishek SEO

Google AdWords

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats, including text, image, audio, and video ads, and easily track your ad performance using the reports available in your account.

Here are a few basic things to consider when trying to assess the cost of your AdWords campaign.

Set your budget

• There's no minimum spending requirement--just a nominal, one-time activation fee.

• You set the limit on how much you're willing to spend each day.

• You specify how much you're willing to pay per click or per impression.

Pay only for results
• Choose to pay only for clicks on your ads (with cost-per-click bidding) or only for impressions your ads receive (with cost-per-thousand-impressions bidding).

Google Adword Tips

AdWords is Google’s flagship advertising product and main source of revenue ($21 billion in 2008). Google AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads and now a days it also offer TV campaigns too. The Google AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines

Google Adwords has been one of the key victory factors in transforming the Google’s revenues into a winner story. The primary objective of this service has been to generate revenue through targeted pay per click (PPC) advertising. The Google Adwords service also targets online website advertising. The growth and popularity of Google Adwords is now compared to Google’s popularity as a search engine. The concept of paid marketing has revolutionized with Google Adwords. The volume of publicity it earns for the campaign is truly extra-ordinary. PPC campaigns are known for generating instant traffic unlike Search Engine Optimization, which has to wait for the desired impact.

Every click in a PPC campaigns costs money and thus, PPC campaigns almost always run without any hitch. All you need to be careful about are the key elements of your account. While a good PPC campaigns can work wonders for you, a poorly set-up account can also have unsuccessful financial results. As straightforward as a PPC campaigns might be, its success depends on a lot of gradation. To make sure the triumph of an online PPC campaign, you need to appreciate this fine distinction and take care of every detail carefully.

With the steady rise in the website traffic, the cost of Google Adwords comes down, which is considered to be one of the major advantages of Google Adwords. This means that you do not have to spend more with the rising number of clicks. This also allows smaller businesses compete with bigger companies. Once you select the keywords that would target the specific ads, you need to group these keywords, and then place your bid. However, every step has to be tested regarding the kind of impact it is making. You can thus, evaluate your keywords as per Search Engine Optimization criteria (both selected and grouped), using Adwords’ keyword analysis system, before you start bidding.

New users of google Adwords often tend to keep in mind certain features. One of these features allows you to pause in the middle of a Google Adword campaign and check whether the PPC ad is costing excessive money. Google Adwords also allows you to fix a daily budget, which helps you in controlling the marketing expenditure. The next special feature of google adwords is to facilitate the ability to choose the preferred geographic locations or you can say geo targeting covering day parting feature, where you want your ads to appear in specific location for limited period. This further helps in keeping your textual PPC ads away from superfluous traffic which has the least possibilities of conversion.

Google Adwords has emerged as a most successful mode of online marketing as it offer two modes of advertising keyword based and content based, helping small businesses grow. It also provides the desired brand exposure and takes the business to the target audience. If you choose a PPC campaign wisely, you are sure to yield great results for your business.
contributed by, ABHISHEK SEO

Google Hilltop Algorithm

Its all about in measuring the quality of any particular web page. The name given to those quality pages referred as ‘Expert Documents', Hilltop was totally tuned for result accuracy.

The Hilltop algorithm was divided into two phases:

(a) Expert Look up

(b) Target Ranking

First phase defined an expert page as a page that is about a certain topic and has links to many non-affiliated pages on that topic. Two pages are non-affiliated conceptually if they are authored by authors from non-affiliated organizations. In a pre-processing step, a subset of the pages crawled by a search engine are identified as experts. In Given an input query, a lookup is done on the expert-index to find and rank matching expert pages. This phase computes the best expert pages on the query topic as well as associated match information.

Second Phase defined the rankings depend on the authority pages. A page is an authority on the query topic if and only if some of the best experts on the query topic point to it. By combining relevant out-links from many experts on the query topic hilltop algorithm can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers.

The complete processing of Hilltop done the in the beneath manner:
The hilltop algorithm first computed a list of experts most relevant on the query topic, and then identified the targets through relevant links from these experts. The targets were ranked by the number, quality and relevance of non-affiliated experts that point to them.

Thus, the score of the target page reflected the collective opinion of the best independent experts on the query topic.

+ ve points :

1 In computing the authority of a target page, only good and independent parents (experts) are taken into account instead of all parents.

2 Combine content analysis and link analysis together.

- ve points:

1 A target page will inherit the same score from its expert parent either the title or the anchor text of the parent page contains the query term. However, the influence of the anchor text should be stronger than the title, supposing the link is far away from the title. So I think the inherited score should weighted by the distance between the out-link to the target page and its qualified key phrases.

2 When calculating the score of a target page, only contents of its expert parents are taken into account, its own content is ignored.

3 Exact matching of query terms will exclude some good results, in case none of its parents' key phrases contain the query.

4 The rule to detect host affiliation is not enough to locate all affiliated hosts(link Spam). And, it doesn't work for identifying textual spam.

5 The first experiment is not enough to show the recall performance of a ranking algorithm.

contributed by, ABHISHEK SEO