10 May 2009

Google AdWords

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats, including text, image, audio, and video ads, and easily track your ad performance using the reports available in your account.

Here are a few basic things to consider when trying to assess the cost of your AdWords campaign.

Set your budget

There's no minimum spending requirement--just a nominal, one-time activation fee.

You set the limit on how much you're willing to spend each day.

You specify how much you're willing to pay per click or per impression.

Pay only for results
Choose to pay only for clicks on your ads (with cost-per-click bidding) or only for impressions your ads receive (with cost-per-thousand-impressions bidding).

Google Adword Tips

AdWords is Google’s flagship advertising product and main source of revenue ($21 billion in 2008). Google AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads and now a days it also offer TV campaigns too. The Google AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines

Google Adwords has been one of the key victory factors in transforming the Google’s revenues into a winner story. The primary objective of this service has been to generate revenue through targeted pay per click (PPC) advertising. The Google Adwords service also targets online website advertising. The growth and popularity of Google Adwords is now compared to Google’s popularity as a search engine. The concept of paid marketing has revolutionized with Google Adwords. The volume of publicity it earns for the campaign is truly extra-ordinary. PPC campaigns are known for generating instant traffic unlike Search Engine Optimization, which has to wait for the desired impact.

Every click in a PPC campaigns costs money and thus, PPC campaigns almost always run without any hitch. All you need to be careful about are the key elements of your account. While a good PPC campaigns can work wonders for you, a poorly set-up account can also have unsuccessful financial results. As straightforward as a PPC campaigns might be, its success depends on a lot of gradation. To make sure the triumph of an online PPC campaign, you need to appreciate this fine distinction and take care of every detail carefully.

With the steady rise in the website traffic, the cost of Google Adwords comes down, which is considered to be one of the major advantages of Google Adwords. This means that you do not have to spend more with the rising number of clicks. This also allows smaller businesses compete with bigger companies. Once you select the keywords that would target the specific ads, you need to group these keywords, and then place your bid. However, every step has to be tested regarding the kind of impact it is making. You can thus, evaluate your keywords as per Search Engine Optimization criteria (both selected and grouped), using Adwords’ keyword analysis system, before you start bidding.

New users of google Adwords often tend to keep in mind certain features. One of these features allows you to pause in the middle of a Google Adword campaign and check whether the PPC ad is costing excessive money. Google Adwords also allows you to fix a daily budget, which helps you in controlling the marketing expenditure. The next special feature of google adwords is to facilitate the ability to choose the preferred geographic locations or you can say geo targeting covering day parting feature, where you want your ads to appear in specific location for limited period. This further helps in keeping your textual PPC ads away from superfluous traffic which has the least possibilities of conversion.

Google Adwords
has emerged as a most successful mode of online marketing as it offer two modes of advertising keyword based and content based, helping small businesses grow. It also provides the desired brand exposure and takes the business to the target audience. If you choose a PPC campaign wisely, you are sure to yield great results for your business.
contributed by, ABHISHEK SEO

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