Showing posts with label SEO Guru. Show all posts
Showing posts with label SEO Guru. Show all posts

17 August 2012

Authority Is A Big Word

Authority Is A Big Word: Word Focus on 8 Quality Signals As I See It

#1 Quality of the Content: It has always been the king. However, it's subjective. You never know if it is quality enough in the eyes of search engine.

#2 Social Sharing And Comments: Lately, I have seen some brands and so called authority sites do not put the social sharing buttons. I decided to remove these buttons and it doesn't seem to have any affect on the site. I think, it depends on the topic of the site. Some may need to socialize and some may not - socializing could be pointless to info site and how-to sites. 

 #3 Many Comments I don't know how many read comments and stay longer because of these comments. It's a fraction, unless the topic is very controversial. Comments are good if they add something to the page and wouldn't harm its SEO. 

 #4 Linking Out: When the link gives an added value to the readers. Of course, you wouldn't want to link to a spammy site. 

 #5 Link Building: A good site should win these types of links. I have never work on building external links. 

#6 Site Structure: Make all what it needs to have a site easy to navigate. Put your best content in front of the reader, so s/he won't leave the site unhappy. 

 #7 In-Page SEO: Optimize the titles of the pages + it's headers. A good keyword research is still important. You want the search engines find and categorize your site easily. 

 #8 Bounce rate/time-on-site + exit rate/time-on-site: These two factors are the most important. The site metrics can give you some good insights as to how people interact with the site. Identify the weakest part of the site and work on improving it. Forum Discussion WMW 

12 May 2012

Google Penguin Update

Google Penguin Update
Penguin Update (Promote high quality sites while penalizing spammy sites)
The Google update that Matt Cutts first called the “Over Optimization Filter” and then called “Webspam Algorithm” was actually called the “Penguin Update” internally at Google.
Ranking Increase = SquiDoo, Hubpages, BlogSpot, forums, sub domains
Ranking Decrease = Exact match domains, websites with lots of backlink from spun content sources
More specifically this algorithm update will target:

1. Link schemes designed to increase rankings of certain pages or websites
2. Keyword stuffing (High Keyword density, repeating Keywords) used to increase the rankings of a certain page
3. Duplicate content used with the purpose of increasing the size of a website and thus its rankings 
4. Redirects and cloaks used to show one things for users and another for search engines
5. Serving duplicate content from sub-domain 
6. Sending automated queries to Google. 
7. Websites with virus or spam warning (Trojans, website distributing malware)
8. Affiliate Websites with thin content and no value
9. Hidden links and Hidden texts (Black hat SEO practice)
11. Black hat SEO techniques
12. Paid text links using exact match anchor text
13. Comment spam
14. Guest posts on questionable sites
15. Low-quality article marketing & blog spam 
16. Links from dangerous sites
17. Sponsored Word Press themes, or poor quality reciprocal linking, Paid links or participated in linking forum discussion, blog commenting etc
How to check if your website has been affected by Google Penguin Update?
1. Check your Page Ranking
2. Check your Indexed Pages
3. Check your top landing pages
4. Check your Search Ranking for your Top keywords
5. Monitor your organic traffic
Major difference between Panda and Penguin Updates
1. Panda is a site-wide Penality. If enough pages are tagged as poor, the entire site is just subject to Panda, though some good pages will continue to rank. (To lose the penality, remove or improve poor quality content.)
2. Penguin promotes high quality sites while penalizing spammy sites.

Recovery Tips & Advice
1. Keyword Stuffing
2. Link Schemes –(The links you build should be quality ones, and they should be relevant to your site
3. Duplicate Content (Don’t Post Good Content. Post GREAT content)
4. Avoid hidden text or hidden links.
5. Don’t use cloaking or sneaky redirects.
6. Don’t load pages with irrelevant keywords.
7. Clean up on-page spam 
8. Clean up bad links
9. Don’t create multiple pages, sub domains, or domains with substantially duplicate content.
10. Don’t create pages with malicious behavior, such as phishing or installing viruses, Trojans, or other badware.
11. Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content.
12. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

10 April 2012

What Is SEO?

These days, one query often comes in the mind of net user’s - What is SEO ?

By SEO, we mean, Look for Website Search engine optimization and SEO expert is the one who has deeply understanding about the working of Google for offering the more traffic to the sites and leading these to the top level position. The meaning of “What is SEO (Search engine optimization)" is also correlated to the strategy of aiming the primary and secondary keywords by using various ethical methods. There are several names given to the SEO expert.
Coming to the back links, this is a web link of a web page that is linked with the other website. The WebPages displaying more back links with quality articles or content appears at a higher position. Links concerned with authorities like fitness- specialist has extra detailed information as compared to those who are commenting on the fitness programs.

Back links helps to add more details and create it quality oriented. You can also add back links to your blog; this would create your site more useful and well-known. If you want to add back links to your blog site, you will need back link service or back-link tool. Second method to involve back links is to reference appropriate sites. You can provide your blog site with two kinds - of back links that are Relevant and Related.

It is well-known that you link your blog site with Related and relevant back links. You can insert and have the links with Forums of SEO (Search engine optimization). These are also known as a bulletins board, web forums. There are many benefits of using the Search engine optimization forum.

A forum is not just for fun, but it involves webmasters, professional Look for Website Optimization. If these professionals are examining your site, you would get useful reviews from them and have chance to increase your website performances.

Next comes your SEO forums, these specializes in offering better proving floor for a new search engine optimizer. It also useful marketing tool for starting. It is a fact that a new search engine optimizer will certainly learn from excellent SEO Forums.

There are many ways to recognize between good SEO forum and bad SEO forum.

A Good SEO forum will have several followers and much variety of competitive participants. Good webmaster forums have many participants and not the some members. It is so because, becoming a member of a forum is simple but publishing your articles and getting appropriate reaction needs a side against your competitors.

Next way by which you can judge a forum is to look for its count and diversity of threads and locations offered by it. If any search engine optimizer forum has two or three subjects and few locations, it will hardly be discovered by anyone, and there will be fewer participants. However, on the other hand, if that forum SEO or webmaster forums provides a lot of subjects for conversation, then more variety of customers will be a part of the forum. Including some fun forums also does a wonderful deal of work.

4 April 2012

Keyword Research Tools

Keyword research is the most important part if you are going to build a website. If you know what users are searching for, you know what kind of topics cover to target when you create content or showcase products for the website. Keyword research discovers this information for you.
You should realize that user search queries trends change after a while, so it is a excellent idea to refresh your keyword data on a usual list.

Ideally, the KP’s tool should allow simple, fast access to complete data. Numerous tools exist today on the web to help you for perform this work, and they range from simple online services to products supplied by the search engines themselves. You require to recognize your needs before you choose a tool, as well. If you know your seasonality, it will help inform the selection of keyword research tools. Some keyword research tools only show you 30 day data. While this may seem like enough, be advised that if not you track the keyword data manually, you may imagine seasonal terms have extra traffic than they truly do. Vacation related searches point at various times, and a keyword research tool only showing the past 30 days data this may be very short a window to really show you the yearly trend(Search Queries). Main thing is you could end up thinking there’s many of traffic on a term, when that traffic only occurs once per year.


Other keyword research tools show you around one year of data, which is an excellent way to flatten seasonal trends (Search Queries) and help you to see what a longer time of user data looks like.

As mentioned, some keyword research tools are third party; while others keyword research tools are direct form the search engines themselves. These keyword research tools  offer an excellent way to gain insight via trusted resources, though you should keep in mind that even these keyword tools represent only a snapshot of the true number of searches users do on any given phrase or word.


Every keyword tool should be capable of to presenting you not only data on exactly what you asked for, but also data on related key phrases to the one you inquired about. Your chosen keyword research tool or keyword analysis tool should allow you to export your data so you can manipulate it on your own time.


Finally, it is very important to know that if you use a variety of keyword analysis tools, you will observe a range of results. This is because of the sources of the data, obviously. The main point here is to keep in mind to treat this data as a keyword search trend. If you graphed the numbers shown between keyword analysis tools, the graphs should be approximately the same. You should be focused on the trend (keyword search trend), which points to the most searched on phrases, rather than the complete numbers shown in any keyword research tool.

Keyword Research Tool List:

Microsoft Advertising Keyword Research Tool – (It’s an excel plugin – super simple to install and use.)

Yahoo Clues – cool tool from Yahoo

YouTube offers us their tool for researching keywords and phrases

Google’s Keyword Research Tool – be careful with the settings to get best results

Google Insights

Google Trends

SEOBook’s Keyword Tool – requires at least a free account

Keyword Discovery – requires a free account; to see deeper data, you must pay

WordTracker’s Free Keyword Tool – requires you to pay to see deeper data

Tag Crowd – cool tool

Keyrow – very cool

Hittail keyword tool – Great tool if you are active with managing your content and mapping to targeted keywords.
contributed by, SEO Guru

20 March 2012

Internet Advertising And Advantages

The Advantages of Marketing On Web
Advertising is the basic behind promoting a used product or a used service. Marketing is making people know about it by various promotional means. The basic objective is to raise awareness first & then induce customers and clients to buy the product or get registered for the new service.
On web you can announce the launch of a product or a service- hence WWW forms the platform for web marketing.
* Speed in Information Changes- fine tuning of information is tremendous quick. You can add, delete & revise Content everytime you like.
* Cost-Effective-You can make in a whole lot of information at a reasonable cost. This helps in mass media marketing.
* Interactivity- users can take active participation in online marketing campaigns. You can check, you can submit your query & don plenty of other things with online marketing.

What's the basic difference of Web marketing with its traditional counterpart?
Another negative factor about traditional mode of marketing is that when a customer asks for a. literature before opting for the product, he's to wait for a substantial amount of time before receiving the correspondence. But marketing on web is simple  and easy; with click of the mouse the product literature is right in front of your eyes, no matter wherever you are & in which time zone you are.

Traditional ways to communicate with audience or clients is through tv, radio & print media like newspapers & magazines, through telephonic conversation. But these are time-consuming process. Marketing on Web is the quickest way to promote a product or service. In a jiffy, you can connect to millions of potential customers worldwide.

Online marketing with its 24×7 promotional advantage has definitely a niche over its slot-based conventional counterpart. You can promote & convey your message without any hassle.

Moreover, print media is an expensive option. In case you require to add or edit statements, information & news about the product or service you require to go for fresh round of printing manuals, brochures & leaflets. This leads to wastage of time, resources and money. But the web option is a money-saver. As an admin you can make the changes as quick as feasible. Not this, you do not must read the whole stud because all matters related to the thing promoted has been organized under varied classification. For example you might have an interest about Feature & not in a Company History's you can make your choice & read what you exactly like. Click on the links & read only pages that interest you.

Last but not the least, they marketing or web marketing ought to go hand in hand with exiting traditional way of marketing. The way to connect the is to put your company web-site address in print ads, radio channels & TV adverts. Nowadays even the Facebook & Twitter account address is also listed because social media marketing is on the rise in the business world.

18 January 2012

SEO Tips And Strategies


1. Stay Focused – You want to focus on as narrow a niche as possible. When you have a more narrowly focused website then the traffic you receive is more likely to generate sales.

2. Use Accurate Descriptive Keywords – One of the most crucial elements of your SEO work is keyword analysis. Your keywords being used within your content is very effective in being competitive with other sites.

3. No Grammatical/Spelling Errors – Poor spelling and grammar mistakes will cause people to think your site is unprofessional. Nobody wants to read through a bunch of mistakes.

4. Logical Website Navigation – Whenever you build your site you need to keep smooth navigation in mind. Easy navigation keeps people on your site. You need to use descriptive titles, improved usability, and local indexing. Visitors that have a hard time finding what they came for will not stay long.

5. Link Strategies – Many people link to just any site they can. This is wrong. The quality of your links is just as important as the number. One good link outweighs fifty poor ones.

6. Accurate Title Tags – Be sure your title tags are accurate and definitely contain your main keywords. The things surfers can find on your site needs to be exactly described in your title tag.

7. Accurate Description Tags – Your descriptive page title should summarize your pages using your best keywords in them. Your visitors are going to see your description tag mainly because it is used in the listing. Always highlight a benefit to get your page chosen.

8. Minimal Advertising – Keep advertisement down to a minimum. Banners and popups can be distracting and annoying.

9. About Page – People trust your more if you add an About Page. They feel more at ease with someone who is willing to open up and be friendly.

10. Privacy Policy – Many viewers actually look for this mainly because it makes good business sense.

11. Good Color Coordination – On your home page your should use light soft colors as much as you can, and you need to use two to three basic tones.

12. Sitemap – Always include a sitemap. It improves your visibility and will get your indexed quicker by the search engines.

All these things will help you to set up your site the right way and make it a pleasant experience for your visitors. If you stick with these techniques you will have happy and returning customers coming to your site.
Contributed By SEO Guru

15 May 2011

Types Of Landing Pages

If you want to start making a good landing page for your website then you should know that there are two types of landing pages. They are referencial and transaction. A referencial page is more of an information provider while transaction is a purchasing portal. Keep on reading for more detailed information on these two. After reading this, you will be able to improve the content of your website.
A referencial page is something that you see on common websites. It focuses on giving customers basic information on a product or a service. Once a customer stumbles on the landing page, he can have the option to navigate through the whole website so he can find the exact information he is looking for. The information provided can either be in the form of written materials, videos or images. It would be helpful if you can’t combine these three to entice your website visitors.

A transaction page is something that allows the customer to register or purchase a product by providing payment information. When a visitor clicks on the link pointing to a transaction page, she is usually ask for personal information in order to being the purchase. Having a transaction page in your site can be helpful in terms of closing a sale.
contributed by, SEO Guru

2 May 2011

Local Internet Marketing

Local Internet Marketing: - You know 86% of people that perform and online product search actually call or go to the store they find online? That’s a pretty vast percentage, by any ones standards. On top of that, 61% of the people make the buy right then and there online! With numbers like that, it is no wonder why local internet marketing is such a popular service.
Who is internet marketing for? Honestly, anyone (any web site) can use these local services. It doesn't matter what state or city you reside, all you need in a web site. Many businesses will use this form of marketing because they are interested in gaining more sales and customers. While there are many large corporations that market world-wide, others benefit more by marketing to more city-specific searches. Marketing to a local crowd narrows competition. Not to mention, there is no real point in marketing to cities that your business does not provide service to.

How often do you do these services? That depends on budget, competition, and how aggressive of a "package" you want. For example, if you have a large budget and long list of competitors, you may want to do a large package once or twice a month. Smaller businesses with limited finances benefit from doing a smaller package every other month. No matter what size of local internet marketing package you sign on for, the services will absolutely benefit the business. The duration of actually doing the services is really up to you. Most sign on for a dedicated amount of time, while others see no reason in stopping the marketing and continue the services month after month.

Who does these services? An SEO company offers local internet marketing services. You don't need a local SEO company to do these services; their services are available to everyone.

Why use local internet marketing? When it comes down to it, people use these services because of money. They want to make more money. The idea is for a local company to make a website and then by using internet marketing services, they will increase their website traffic. When a company comes up on the first page of search engines they are exposed to heavy consumer traffic. The more people that go to your site that are searching for your service, the more sales you will have. Local internet marketing services help you to stay ahead of the competition by helping your site turn up first in the local searches.

9 April 2011

Google +1 Button And Its Effects On SEO

Google has recently announced the release of a new social button called “+1” (plus one). Similarly to Facebook like button, the new +1 button will allow users to bookmark and share the cool websites, pages, advertisements and search results that they find on the web.
The +1 button will start appearing next to the search results on Google.com and later it will become available to the other versions of Google. Note that in order to see the +1 button, you must have an updated Google profile, you must be logged in and you have to opt-in to the launch by visiting the Google’s experimental search site.

What Is The +1 Button And How It Works?
As we said above the +1 button will allow users recommend and share content with their friends and it will be visible next to the search results. Along with them the logged in users will be able to see if the people that belong to their Social Circle have +1’d any of the pages that appear in SERPs. Currently the Social Circle is calculated based on the data that come from Gmail, Google Talk, Google Contacts, Google Reader and Google Buzz. Nevertheless Google says that on the near future they will incorporate information from other 3rd party networks such as Twitter, Flickr etc.

Additionally in a few weeks webmasters will be able to add the new buttons in their website. This will enable their visitors to vote/share/like those pages as they currently do on Facebook, Twitter, Delicious etc. See below the official video of the release to get more insights on what is the philosophy behind the +1 Button:
As expected, this new feature can have a major impact on the SEO and on the Social Media marketing. Below you can see the effects of the +1 Button on several important aspects of SEO and Online Marketing:
The effects on CTR

The +1 button will affect the Click Through Rate. This is because the users are more likely to click on the pages, ads or search results that have been +1’d by someone they know and trust. The users will be able to see the total number of people that have +1’d a particular page along with the names and the pictures of the people that belong to their Social Circle. As a result this will make the snippets of the pages more compelling, and it will increase dramatically the odds of clicking on the particular links.

The Effects On Crawling Rate
Pages that have been +1’d are more likely to be crawled or re-crawled by Google. As they mention in their FAQ, Google might crawl the pages and store the title and content in response to a +1 button impression or click.

The Effects On SEO
Google already uses data from 3rd party Social Media sites (Twitter, Facebook, Flickr etc) as signals to determine the Search Engine Results. As a result we should expect that the number of +1s of a page will be used as a signal on the future. Nevertheless by definition the +1 button gives more weight to what your friends think as important and as a result we should expect that it will carry more weight when one of your contacts voted for a particular page.

The Effects On Adwords
In the official blog of AdWords, Google has made it clear that the way that they calculate the Quality Score will not change. Nevertheless as we mentioned earlier the +1 button will affect the CTR. As a result one is more likely to click on an ad that has been “recommended” by someone that he/she knows and trusts.

Danny Sullivan from Search Engine Land gives few more insights on how +1 button will affect Adwords ads. He mentions that all the ads will get the +1 buttons and that the advertisers will not be able to disable them. Also as expected, he mentions that voting for a particular ad will not count as a click and it will not lead to additional charges. Finally on the future both webmasters and advertisers will be able to get statistics about the number of people that favored their content.

Google has been trying to “go Social” for quite a while; Google Wave and Google Buzz was just the beginning. Certainly the +1 button looks like the Facebook Like button, but it can give a different perspective to the way that people search. Will it be successful or it will join Google Wave and Google Buzz? How will it change the way that people search and share content? These are the questions that every Online Marketer should ask; rest assured that we will cover those topics in the next articles.
Stay tuned and don’t forget to share this article if you like it.
contributed by, SEO Guru

1 April 2011

Tools for Local Search

Tools for Local SearchLocal Tools to Save Time
  • MyGeoPosition – Get latitude and logitude of any address
    • Tag videos, images, etc.
    • Easily creates fles
  • GeoRSS – Cheat sheet for geo tagging RSS feeds
    • Official zip code lookup
    • USPS mailing address validation
  • Blumenthals – Raw list of Google categoreis for GLB categories
  • Google Insights – term trends by locations and dates and regions
    • Which terms are trending
    • Relative search volume by location
    • See top related terms
  • UBL.org – Business data submission tool
    • Scrub data
    • Get more listings
    • Affordable
Local tools for competitive analysis
  • LocalSearchToolKit.com – competitive analsis
    • Uncover and emulate common attributes
    • Citation scraper
    • Review scraper
    • Category scraper
  • GetListed.org/default.aspx – industrial strength multi location data confusion tool (best for chains, multi-location businesses)
    • Checks listings on important local sites
    • Sales and reporting tool
contributed by, SEO Guru

16 March 2011

How to Remove Google Cache Results

How to Remove Google Cache Results:-
One of the more popular requests you see searchers and site owners ask in the Google help forums is how one removes content from the Google cache that has been removed by the webmaster.

It happens often, where a webmaster will publish something then take it down but Google still has a cached copy of the elderly version. So how do you remove that elderly copy on Google?

Google has lots of details on various ways of removing content in their editorial named Remove a page or site from Google's search results Share Comment Print but sometimes it is simpler to show somebody, in lieu of telling somebody, how to do it.

A forum Top Contributor posted a video demo on how to remove elderly cached results. He posted the video in a Google Web Search Help thread. Here it is:

contributed by, SEO Blog

13 March 2011

SEO Guru- SEO Tips

SEO Guru Blog- SEO Tips
The competition levels are going to be higher than ever online. Net site owners still have a shot at making their site rank higher and revamping it to bring in more traffic with these SEO Guru tips. With SEO, it is feasible to get the desired results, get high quality traffic, convert the traffic to buyers, get better and more backlinks and maintain a nice level of traffic flow. Google is changing constantly about the factors that they think about for rating a web-site and as an SEO professional it would be important to keep up with Google in 2011.
SEO Guru Tips for 2011
In 2011, one of the most important tips would be for the net site owners and website owners to have the right URL structures. Though there's been several rumors that Google does not pay much interest anymore to URL keywords, though experience it is known that it is very important to have keywords in the URL. Over the last few months it's been noticed that the location of keywords in the URL can have a significant impact on the website as far as rating is concerned.

A URL that is search friendly & user friendly an go a lovely long way along with effective SEO efforts. Having a URL that is search friendly can provide a web-site a lovely lift when it comes to rankings. It is possible for you to to have a static address, without dynamic parameters & one which is concise and short. Although the effect seen may not be instant, the right URL structure can provide you a great benefit in the future. On the other hand, a bad structure can pull the site down from its rankings and have a negative impact.

Tips from SEO Guru to improve URL Structure
In order to get the most benefits from SEO and promotion in 2011, given below are a few tips on the way you can improve a URL structure. It would be necessary for you to understand and know the best practices so that you would be able to stand your own against the competition.

i) Plan the hierarchy of your site carefully.

ii) A common mistake is to bury the content deep inside the site. This can be counterproductive. The best thing to do would be to have only very few folders. The important content on the site should not be any more than three folders deep.


iii) Describe the content effectively on the site.


iv) A great way to promote your site and what it is about is by having a clear description. Ensure that the URLs match your page content accurately.


v) Keep the URLs short.

These were a few effective SEO Guru tips that will help your site go a long way in 2011.

contributed by, SEO Blog

24 October 2010

“SEO Guru” Gives SEO Link Building Advice


The way of search engines work almost always changing. Several time the change occur though we slumber and several times we’re given a heads up method in advance thus so as to we can set up for the blow. In spite of building links is always going to be a primary part of building up a business online.

5 October 2010

Boost Your Search Engine Visibility: By SEO Guru

Currently, most of the advertising companies are launching their websites and the major point behind it’s to get maximum number of targeted Customers to their websites. It ultimately helps them to boost the sale of their products and services. But you can’t achieve your target with non-search Engine-friendly website.

29 March 2009

WebSite Monitoring

SEO Guru Search Engine Marketing can help you with your website monitoring. Website monitoring from SE Point of View means how your website ranks in the search engines.
Website performance means to check the website’s performance on major search engines. Efforts are done to put your website on the top of major search engines enabling the visibility of your website to increase immensely.
The position of our website will come up and fall down in search engine ranking depending on certain keywords. When optimum promotion efforts are done, websites come on top of search engines. On the other hand websites fall in the search engine rankings when not properly promoted. Low rankings can also be caused by new websites added daily to the search engine index and also due to promotion efforts by competitor’s websites.
It’s very important to check search engine placement so that a keyword analysis can be done. The keywords on a website that are coming on the top of search engines determine the reports that are generated on the basis of the keywords.
Stat counters tools are used to check the traffic on a given website, where it’s coming from, and how many visitors are on the website. This produces a total analysis about the page load, unique visitors, and returning visitors. It also gives an analysis from where keyword traffic is coming from so that the daily traffic reports of unique visitors are made to check the crowds.
SEO GURU search engine marketing helps make website monitoring reports with the aid of stat counter tools which give the true and relevant picture of a website. These reports are sent to clients including visitor’s reports, number of page loads, unique visitors, returning visitors, reference of visitors, and website ranking on various search engines. SEO GURU search engine marketing’s thorough research analysis gives a complete presentation on how the traffic on websites can be increased through certain keywords. It goes through how to position a website on various search engines and efforts to improve performance of a website’s traffic. It also incorporates how to generate more business and yield cost effective results.

Search Engine Marketing by SEO Guru

Search Engine Marketing and Search Engine Optimization efficiently increases your website's visibility on the Internet. Our search engine marketing firm believes that everybody's business is our business. At Comet, we use innovative "White Hat" search engine marketing techniques to drive an immense amount of traffic to your site. The secret to search engine optimization is timing. Our Search Engine Marketing firm, simply knows what to optimize, when to optimize it, and how to optimize the things necessary to achieve high search engine rankings for our customers.
Now you say: "Great, but what do you actually do?" Good question. Let us start off by saying: Search engine optimization involves many individual parts. First, there is the basic business of showing up in the middle of the page when someone searches for something and that is called: 'Natural Search Engine Optimization'.
contributed by, ABHISHEK MISHRA