29 March 2009

What is Pay Per Click?

What is Pay Per Click?
As the term itself suggests, for every click a payment is made based on the bid amount that your site has put on a particular keyword. At SEM we implement pay per click campaigns to make your site visible at the top of sponsored listings on major search engines like Yahoo, Google, Miva and MSN. If you have a brand new site and want to tell visitors about it, pay per click is the best way for you to do it.

Ideally pay per click means advertising about particular goods and services in the internet through using the most relevant and appropriate keywords. Pay per click also allows you to try new terms before you build a natural compaign for them. Rankings for pay per click are always up for grabs if you are willing to spend more. The more you earn the more you get is the success mantra of pay per click campaigns.

At Comet, we constantly keep studying a site to find out how the site is faring in the sponsored listings. In the case that we find that a particular keyword is not doing good for you, we replace it with another appropriate keyword. All fields have competition and a great deal of your competition may be really stiff so we always keep ourselves updated about the latest trends to keep your site one step ahead of your competitors.

Keywords are the corner stone for the success of a pay per click campaign. At Comet SEM we perform proper keyword research to determine the best and the most relevant keywords to describe your product. A properly organized Pay Per Click campaign is the idea vehicle to bring targeted visitors to your site in a short time.

We make sure to use the most appropriate keywords for advertising about your products and goods. Yes there is always a chance that visitors just click on your site displayed just because your site happens to be listed at the top. This is inevitable and something you will have to accept if you want to leverage this type of advertising campaign to make your site convert.

Is Your PPC Campaign Getting Worse
Are you unhappy with PPC Campaign there are no of factors which like cost per click is very high and conversion of visitor to client is very low then you need special attention and need different strategies to implement.

Keyword and visitor have very good interrelation getting relevant keyword and spicy content acquire helps you redeem visitor to clients. The page you are targeting for keywords in ppc advertisement that is your landing page should have visitor specific content .content play a major role if you have very good content then it help your business to get more clients through ppc campaign. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices.

Follow this simple two strategies implement it in your ppc campaign.

1. Optimize Your Landing Pages For Your Visitors
Redesign your site if it is not good looking with spicy content which user like most. Obey simple search engine guidelines offered by google, yahoo, msn. Hire ppc service specialist and made changes and help him in getting good keyword analysis report target those keyword for advertisement which have very good daily predicted traffic or searches and cost per click is affordable .

PPC service cost you money as soon as a visitors clicks on your ppc advertisement. It makes no sense to enroll in ppc campaign if your site is heavy enough to open in any browser or your site have broken links you should review your website analysis report on weekly basis and try to look forward for further decision making about your site.

If you want conversions, your landing page must have a clearly defined goal. It must guide the visitor and it must contain a clear call to action. Your website visitors must be able to see within seconds what’s in for them when they visit your website.

2. Landing page optimization must do activity
Before ppc campaign as a analyst sees and analyzes what visitor is looking for in your site and implement all those stuff which makes visitor happy. Google uses the Quality Score to determine the position and the cost of an advertisement.

It often helps to optimize the landing page for the keywords with the highest click through rate (CTR). A web page that can get high rankings in the organic search results will also get a high Quality Score for that keyword. Google’s Quality Score also includes other factors. Actually, Google uses four different Quality Scores to determine when and how ads are displayed. Using tightly themed ad groups with related landing pages is the first step to get better results with Google AdWords.

contributed by, Abhishek SEO

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