20 February 2009

Off-page Optimization

Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

These include:

* Press Releases
* Article Distribution
* Social networking via sites like Digg and Slashdot
* Link campaigns, such as asking complementary businesses to provide links
* Directory listings
* Link exchanges
* Three-way linking
* One-way linking
* Blogging
* Forum posting
* Multiway linking

In the On-page optimization is definitely one of the key methods if a website owner would like to perk up the results for his or her website’s search ability. Conversely, on-page SEO often involves technical skills. Why? Not a lot of people are HTML expert. This is often what needs to be tweaked to do an excellent job in optimizing web pages.

What if an html expert already did the on-page SEO and now you wish to know how you can have a say to the “search engine goodness” of your website. Off-page optimization is the next footstep. And the results you will have to look for one-way back links. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more back links from relevant sites with good page rank, the better it is.

So how accurately do you collect back links? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. I personally pick this off-page SEO tips:

1. Article Marketing

Unique article has been discovered to be real king. Everyone is hungry for fresh and quality infomation and providing it will make back links go driving in. It helps a lot to be a keen writer to be successful on this attempt. Also, practice the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.

2. Forum Participation

Look for forums that are relevant to your website’s content and keep on sharing information that will be crucial for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.

3. Blogging

Web logs or Blogs are now the most popular weapons of internet marketing experts and organizations. Aside from being easy-to-update, they don’t require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on your main website from your blog.

The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website’s popularity with the search engines but also make you learn new stuff from other forum members’ participation.

contributed by, SEO Guru

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