12 September 2010

How Pay Per Click Helps In Search Engine Optimization?

People use yellow page to find records around 20 years back. Now with the hi-tech advancement people cannot even imagine about it. A website is responsible to provide information and act like a sales person for a business. The company website is company’s identity. If its run with right strategy it’ll serve the purpose like sales or information and if it’s not maintained well, no one would be able to find you on web. The role of internet marketing is enormous in promoting an online business.  Internet marketing company makes sure to arise with latest techniques and trends to get businesses top positions and improves rankings. There are different techniques of internet marketing including Search Engine Optimization, content marketing, link building, using social media, Pay per Click management etc.



Search Engine Optimization Major Objective is Promotion
The major objective of search engine optimization is to promote a business. Sometimes website promotion is only used to show company’s presence to people. Sometime it’s to build reputation. It varies according to the nature and current status of the business. In focus Pay per click advertising is a generally used promotional tool. Before going into details that how Pay per click helps in search engine optimization, let’s first see what is Pay per click?
What is Pay per click?
Pay per click (PPC) is an Internet advertising form used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers characteristically bid on keyword phrases relevant to their target market.
The rates of PPC have gone up in comparison to 5 years ago.  PPC now requires a pro active and systematic strategy for effecting.  It’s a proven fact that when a company applies integrated marketing plan with both Pay per click and Search Engine Optimization the website receives more clicks, actions and page views.  The Pay per click really helps Search Engine Optimization and following are the way used for it.
Natural Visibility
It requires rather stiff work and time investment to rank naturally for all of the keywords/phrases that are linked to your business. You need to bid for those keywords terms on which you’re putting your search engine optimization efforts. When crawling on to First page organically, remove those keywords from your adword account.
The Money Keywords
You have to be good observer to see if a set of keywords leading to positive ROI then you can pay visibility. You have to be equipped with conversion tracking to see which keywords are leading to conversions.


Competitor’s Name
Normally when you search a company’s name in search engines (Google, Yahoo, MSN etc.), you get their main website, blog, local business profile and social media profiles etc. as the top results. Nevertheless one way you can increase some visibility is by buying their brand or product name as a keyword in Adwords. High attention should be paid to changing market trends, bid wars etc. it takes time but produce great results. Successful pay-per-click promotion offer remarkable profits and brand-building chances. Every promotion campaign needs alert management.
contributed by, ABHISHEK MISHRA

2 comments:

  1. Thanks for explaining the details of the PPC work.there are many of us who have heard about it but don't really know how exactly it works.And after reading your article I feel the work is not too tough and any of us may be able to take it up.
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  2. Thanks for sharing, I will bookmark and be back again

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