What is Branding and How it is Important ?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

contributed by, ABHISHEK SEO

Pay Per Click Advertising (PPC)

Using Google AdWords for Your PPC Campaign

Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google's popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.

With PPC, you pay only when someone clicks your ad and visits your Website. Ads may be placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords.

How much you pay for each click depends on how much you're willing to bid for your selected keywords, and in Google AdWords, to some extent on your "Quality Score". The higher your bid (and, in Google, the higher your Quality Score), the better chance you'll have of getting your ad listed at the top of the ads displayed on the page. When managed skillfully, pay-per-click advertising can help you attract prospects to your Website and convert your prospects to paying customers.

Other Ways Google AdWords Can Help You

Google AdWords is not only a pay per click advertising outlet, it's a powerful tool that can be used as an advertising template for your online ads. Additionally, as arguably the largest web-based global marketing network, Google is a good way to get exposure for your Website on the Internet. You can get information about Google AdWords from just about every search engine results page Google displays by clicking the Advertising Programs link at the bottom of the AdWords welcome page. By placing the highest bid on a keyword or keyword phrase you can get great noticed when someone types your keyword into their browser for a Google search.

Setting Up and Managing Google AdWords

Google AdWords makes pay per click advertising easy to manage. You create an account, select potential keywords, write your ad and then place your bid per click and set your daily maximum for your targeted keywords. You decide if you want your ads to appear only on Google's search pages (Search Network) or on other Web sites (Content Network - Google AdSense) or both. You can also use site targeting that allows you to select individual websites where your ads will appear, such as on this about home business website. Your ads are subject to Google's approval but the approval process and launching your ads happens very, very quickly.

There are plenty of sites that want to host your ads, too, because making money with Google AdSense has become a hot business of its own. When sites place your Google AdWords ads on their site and a link is clicked, part of your Google AdWords payment is directed to the owner of the site through Google AdSense.

contributed by, ABHISHEK SEO

All URL Shorteners Around On The Web

Digg.com allows people to search and share content on the web visit Digg.com

TinyURL.com The original way to shorten long URL's visit TinyURL.com

Doiop.com Creates short URLs for you with a keyword to choose from visit Doiop.com

SnipUrl.com is a URL Shortener visit SnipUrl.com

Snurl.com is a shortening URL used by Snipurl.com visit Snurl.com

TubeUrl.com Lets you find information about any domain on the internet visit TubeUrl.com


SimUrl.com Service that lets you point a short URL to a longer one visit SimUrl.com

BudUrl.com Service for tracking URL referrals and clicks visit BudUrl.com

HopUrl.com is a free link tracking service provider based on the internet visit HopUrl.com

4u2bn.com provides tracking services for internet advertisers. visit 4u2bn.com

W3t.org is free URL Shortener that offers stats & info on the viewers visit W3t.org

Yfrog.com allows people to share videos and pictures on Twitter visit Yfrog.com

Squurl.com locates unused domain names through a search engine visit Squurl.com

Tiny.cc is a URL Shortener visit Tiny.cc

elURL.com is a multi-lingual URL shortener and URL extractor visit elURL.com

Bit.ly is an SEO friendly URL shortening service with statistics visit Bit.ly

LiViHost.com is Hosting & Domain Services Company visit
LiViHost.com

AltUrl.com URL shortening service offers to shorten any existing URL visit AltUrl.com

Vdirect.com offers services to shorten the long urls visit Vdirect.com

TiddLyUrl.com makes large URLs smaller and more manageable visit
TiddLyUrl.com

Ye-s.com is a free url shortener service with a browser extension visit Ye-s.com

TinyChat.com is a collection of free chat rooms and video conferences visit TinyChat.com

Is.gd is a great url shortener! visit Is.gd

ShuUrl.com URL shortener allowing you to preview a website before visiting visit ShuUrl.com

w3Tag.com creates shortened URL redirects with identifying tags visit w3Tag.com

IttLy.com is The URL Shortening Service visit IttLy.com

A.gd is one of the shortest URL Shorteners visit A.gd

Krunchd.com is a group URL Shortener visit Krunchd.com

Urly.at Offers free URL shortener services visit Urly.at

kAzog.com turning long complicated urls into short and readable links visit kAzog.com

C-o.in offers free URL sub domains for use as "URL Shorteners" visit C-o.in

Tinyftw.com is a free uniform resource locator address shortening service visit Tinyftw.com

Good-News1.com is a Japanese URL shortener visit Good-News1.com

xeNuth.com is a site, which gives you amazing & exciting information. visit xeNuth.com

Www.to helps cut down the length of long urls visit Www.

T-L-R.co.uk is the private URL shortener from TheLastRomantic.co.uk
visit T-L-R.co.uk

Snipr.com is a URL shortening tool. visit Snipr.com

Shar.es is the URL shortener for ShareThis.com visit Shar.es

L.md is the best tool for URL shortening on the web. visit L.md

Idek.net provides URL shortener services for social media visit
Idek.net

Urlin.it is a free long url shortener visit Urlin.it

cot.ag is the URL shortner for CoTweet.com visit cot.ag

wp.me is the URL shortener for Wordpress.com blogs visit wp.me

Lu2su.net is just another URL Shortener visit Lu2su.net

Tcrn.ch is the URL shortener for TechCrunch.com visit Tcrn.ch

poll.fm is the URL Shortener for Polldaddy.com visit poll.fm

Ping.fm a simple service that updates all your social networks a snap!
visit Ping.fm

u.nu is one of the shortest URL Shorteners visit u.nu

YouTu.be is YouTube's URL shortener. visit YouTu.be

U.nu is one of the shortest URL Shorteners

contributed by, ABHISHEK SEO

Keyword Proximity

The keyword factors play a part in the portion of the Google algorithm determining page relevancy. Google looks at the following keyword factors and assigns a relevancy score for each page of your site. The factors are listed in approximate order of importance; however, like all factors in the Google algorithm, this is subject to change. Google looks at individual words that make up phrases. The closer all words in a keyword phrase are together, and in the correct order, the better. Obviously, exact matches score the best. As an example, say someone does a search on "hotels in India". Google will assign a higher score if your page contains "hotels in India" than if it contains "cheap hotels in India". For the latter, all three words are contained on the page, so the page would receive some score, but since this is an inexact match (there are words in between "India and "hotel"), the page score would be lower than for the exact match of cheap accommodation in India. Keyword placement is a seo metric measure where on the page keywords are located. Google looks for keywords in the page title, in headings, in body text, in links, in image ALT text, in drop-down boxes, in file names, and in domain names. Keyword prominence is a measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

Keyword density is also known as keyword weight, and is related to the number of times a keyword is used on a page divided by the total number of words on the page. There is some confusion over keyword density. Part of this stems from the fact that different software programs look at different parts of the page and calculate this differently. There doesn't seem to be an ideal density value for Google - from 6 - 20% is good. Just don't spam. In other words, don't fill your pages up needlessly with your keywords - not only will customers think your site is amateurish, but Google may penalize you. It is not clear however whether Google measures keyword density per page, across the entire site - or both, in their ranking algorithm. There is one place on a web page where your keywords MUST be present, and that is in the page title, which is everything between the TITLE tags in the HEAD section of a page. The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser favorites. Correct use of keywords in the title of every page of your website is extremely important to Google - particularly for the home page. If you do nothing else to optimize your site, remember to do this! Also note that the "Keywords" META tag is ignored by Google. Concentrate your efforts on the title for each page, making sure they contain the best keywords for the content of each page. The title shouldn't consist of much more than about 9 words or 60 characters, with your keywords used at the very beginning of the title. Since Google is looking for relevant keywords in the title, this means you should NOT include your company name in the title unless your company name is so well known as to be a keyword in it's own right with instant name recognition - like Disney, Nike, or Yahoo. If you must include your company name in the title, put it at the end.
Using the right search engine optimization technique (SEO) is crucial for online success.

contributed by, ABHISHEK SEO